Your go-to platform for easy travel bookings
Skyscanner, headquartered in Edinburgh, UK, is a leading travel aggregator platform that simplifies the search for flights, hotels, and car hire. With over 100 million monthly users, Skyscanner has raised $174.4 million in funding and operates in both B2C and B2B markets. The company is focused on t...
Skyscanner offers a range of benefits including 30 days every 2 years to work from another Skyscanner office, the option to purchase extra holidays, f...
Skyscanner's culture emphasizes consumer focus and innovative marketing strategies, allowing the company to grow significantly through word-of-mouth r...
Skyscanner • Edinburgh, Glasgow
Skyscanner is seeking a Lead Marketing Analyst for their App Marketing team to drive app-first growth strategies. You'll analyze performance data and provide insights to enhance user acquisition. This role requires strong skills in data analysis and visualization.
You have a strong background in data analysis, with at least 5 years of experience in marketing analytics. You are adept at using tools like Google Analytics to track performance and derive actionable insights. Your ability to visualize data effectively allows you to communicate complex information clearly to stakeholders. You are proactive in identifying growth opportunities and have experience conducting root-cause analyses to address underperformance. You thrive in collaborative environments, working closely with marketing teams to implement data-driven strategies. Your analytical mindset is complemented by excellent storytelling skills, enabling you to turn numbers into compelling narratives that drive decision-making.
In this role, you will monitor app marketing activities to ensure they meet agreed-upon targets, crafting clear performance narratives that highlight successes and areas for improvement. You will proactively identify opportunities for growth, analyzing current drivers of success across various channels. Conducting root-cause analyses for any underperformance will be a key part of your responsibilities, collaborating with marketing teams to define and implement the right fixes. You will build data visualizations that make insights accessible and actionable for your team. Your work will directly influence Skyscanner's app-first growth strategy, helping to shape how travelers discover and engage with the app. You will also be involved in forecasting budgets and shaping incrementality testing to optimize marketing efforts.
Skyscanner offers a dynamic work environment where you can make a significant impact on our app marketing strategy. You will be part of a tight-knit team that values collaboration and innovation. We provide opportunities for professional growth and development, ensuring you have the resources you need to succeed. Our hybrid working model allows for flexibility, enabling you to balance your work and personal life effectively. Join us in our mission to become the world’s number one travel ally, and help millions of travelers plan their journeys with ease.
Apply now or save it for later. Get alerts for similar jobs at Skyscanner.
