Manager, Brand Partnerships

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Manager, Brand Partnerships will own strategy, development, and negotiation of strategic partnerships with brands that deepen audience engagement and extend Netflix IP beyond core channels. This role will identify, pitch, negotiate, and manage co-marketing and co-branded initiatives that deliver measurable business impact and brand love. The ideal manager brings a blend of strategic thinking, creative instinct, business understanding and operational excellence, with a strong track record leading complex, multi-stakeholder campaigns from concept through launch and measurement.

Key Responsibilities

• Strategy & Planning

• Develop and refine the overall brand partnerships strategy aligned with marketing, content, and business priorities.

• Identify high-impact categories, brands, and platforms for collaboration based on audience, market, and cultural insights.

• Build data- and insight-driven business cases for new partnership opportunities, including objectives, target audiences, measurement approach, and expected impact.

• Partnership Development & Negotiation

• Source and cultivate relationships with brand, agency, and platform partners to build a robust pipeline of opportunities.

• Lead co-development of partnership concepts and creative territories that feel authentic to both brands and audiences.

• Own deal structuring and negotiations in partnership with Legal, Business Affairs, and Finance to ensure strategic and commercial alignment.

• Campaign Execution & Management

• Act as day-to-day lead for active partnerships, managing campaign timelines, deliverables, assets, and approvals.

• Drive integrated go-to-market plans across digital, social, experiential, retail, and other relevant touch points.

• Partner closely with Creative, Social, PR, Media, Product, and Regional teams to ensure seamless execution and consistent brand representation.

• Manage external agencies and vendors to deliver high-quality work on time and on budget.

• Measurement, Optimization & Reporting

• Define KPIs and measurement frameworks for each partnership in collaboration with Insights/Analytics.

• Monitor performance, optimize in-flight initiatives, and drive post-campaign reporting with clear learnings and recommendations.

• Maintain a living portfolio of case studies to inform future partnerships and internal storytelling.

• Align stakeholders around priorities, ensuring transparency on roadmaps, resourcing, and tradeoffs.

• Influence senior partners through clear, concise decks, memos, and presentations that frame problems, options, and recommendations.

Qualifications

Experience:

• 8 + years of experience in brand partnerships, marketing and co-marketing, integrated marketing, or business development, ideally within entertainment, technology, consumer brands, or agencies.

• Proven track record of building and scaling brand partnerships that drive measurable business and brand outcomes.

Skills & Expertise:

• Strong strategic thinking skills; able to translate brand and business objectives into clear partnership strategies.

• Deep understanding of marketing channels and platforms (social, digital, experiential, retail, OOH, etc.).

• Comfortable negotiating deals and collaborating with Legal/Business Affairs.

• Excellent project management skills; able to manage multiple projects, stakeholders, and timelines concurrently.

• Strong communication and storytelling skills, both written and verbal, including experience presenting to senior leadership.

• High degree of business ownership and accountability; comfortable with ambiguity and fast-paced environments.

• Mindset & Attributes:

• Builder mindset with a bias toward action and experimentation.

• Collaborative, low-ego partner who builds trust across marketing, content, product, and external partners.

• Passion for entertainment, culture, brands, and fandom; understands how brands show up authentically in culture.

• English  

Nice-to-Have Experience

• Experience working on global or multi-region campaigns, adapting partnerships for local markets.

• Background in entertainment, streaming, gaming, or consumer tech.

• Existing network of brand, agency, and platform contacts.

• Experience with retail, licensing, consumer products, or experiential marketing.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.