Senior Account Director - Consumer (up to £65k)

Who you are

You have over 5 years of experience in consumer public relations, demonstrating a proven track record of leading global client programs. Your strategic mindset allows you to set the vision for integrated campaigns that resonate across various markets. You thrive in complex global structures and excel at managing large, cross-functional teams to deliver exceptional results. Your ability to build and maintain relationships at the senior stakeholder level is key to your success in this role.

You are adept at developing global communications strategies and narrative platforms that can be effectively adapted for local markets. Your experience includes creating and rolling out comprehensive toolkits and campaign frameworks that guide local teams in executing successful marketing initiatives. You understand the nuances of consumer behavior and can tailor messaging to meet diverse audience needs.

Your collaborative spirit shines through as you partner with clients on annual planning and budget allocation, ensuring that all activities align with overarching business objectives. You have a knack for leading the development of integrated campaigns that encompass PR, social media, digital marketing, influencer engagement, and content creation. Your ability to work closely with creative, strategy, social, and production teams enables you to shape and stress-test ideas that can scale globally.

Desirable

Experience in managing flagship global consumer brands is a plus, as is familiarity with the latest trends in consumer PR and marketing. You are comfortable navigating the complexities of multi-market programs and can adapt strategies to meet the unique challenges of different regions.

What you'll do

In this role, you will act as the day-to-day strategic lead for one or more major global consumer clients, owning the relationship and ensuring that all initiatives are executed with excellence. You will lead the global hub for multi-market programs, setting the strategic direction and overseeing planning to ensure local markets have the resources they need to activate effectively.

You will develop and implement global communications strategies that resonate with target audiences while allowing for local adaptations. Your responsibilities will include creating and rolling out global toolkits, playbooks, and campaign frameworks that provide guidance on messaging, asset creation, influencer engagement, and social content strategies.

As a key partner to clients, you will engage in annual planning and budget discussions, ensuring that all activities ladder up to business objectives. You will lead the development of integrated, earned-first campaigns that leverage PR, social media, digital channels, influencer partnerships, and content marketing.

Collaboration will be at the heart of your role as you work closely with creative, strategy, social, and production teams to brief, shape, and stress-test ideas that can scale globally. You will ensure that all global work is executed with consistency and excellence, driving impactful results for clients.

What we offer

Golin offers a dynamic work environment where creativity and strategic thinking are valued. You will have the opportunity to work with some of the most recognized consumer brands in the world, leading initiatives that make a real impact. We provide competitive compensation and benefits, along with opportunities for professional growth and development within the organization. Join us in shaping the future of consumer PR and making a difference for our clients.