Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide customers, and first-party insights based on shopping, streaming and browsing signals, brands can craft innovative campaigns that help customers find and discover anything they want. Our solutions on Amazon.com, services like Twitch, Frevee, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. Amazon Advertising is a key strategic focus for Amazon and is in a rapid and exciting growth phase.
In 2017, we set up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and product marketing. We are looking for an experienced, highly motivated, Brand Marketing Manager to drive brand marketing programs for Amazon Advertising China. The Brand Marketing Manager will be accountable for developing and implementing strategic brand initiatives, creating compelling messaging and scalable programs, working in our signature brand marketing program "RISING STARS (previously known as "Sailor Plan) and driving brand awareness and perception for Amazon Ads. This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Advertising to identify the audience needs and turning it into scalable marketing programs through suitable channels. Lastly, the Brand Marketing Manager will own testing and measurement, optimizing for what drives performance and reporting the program impact on the business growth.
Key job responsibilities
· Lead end-to-end brand marketing initiatives, from strategy development to performance analysis, creating compelling messaging and campaigns based on customer insights
· Work with media, production and creative agencies on the execution of the programs
· Manage brand marketing budgets and ensure cost-effective solutions
· Build and maintain strong relationships with key stakeholders, lead cross-functional team meetings and maintain clear communication channels
· Establish KPIs and metrics for measuring brand marketing success, create and implement data collection methods for campaign analysis with comprehensive performance reports- 8+ years of experience in brand marketing, integrated marketing, or strategic marketing communications
- Superior external and internal presentation skills with ability to articulate brand vision and strategy
- Excel in brand strategy development, campaign execution, and performance measurement
- Superior verbal and written communication skills as demonstrated by experience in both Chinese and English
- Bachelor's degree and proven work experience in e-commerce, marketing, digital sector, or brand management
- Experience developing compelling brand narratives, stories and maintaining brand consistency across multiple channels- MBA or other related Master's degree
- Passion for e-commerce and/or integrated marketing and a track record of delivering outstanding results
- Proven ability to think strategically and execute methodically
- Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
- An entrepreneurial spirit and a passion for inventing and optimizing on behalf of customers
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https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
