VP marketing

Here is the gist:

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance, not replace, independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

We’re looking for a strategic, and hands-on VP Marketing to lead HoneyBook into its next chapter of growth, and to champion the creative, independent business owners at the heart of our mission. In this high-impact role, you’ll build and lead a global marketing organization across Tel Aviv and New York City, define HoneyBook’s marketing vision, and craft the strategy that drives our most important business goal - member growth.

You’ll shape how marketing operates at HoneyBook by building and empowering a world-class team, crafting the strategy, and ensuring our story reaches the right audiences. This is a rare opportunity for a marketing leader who is energized by possibility, thrives in fast-paced and entrepreneurial environments, and is excited to build a modern, data-driven, and creative marketing function from the ground up.

You’ll join a company built on values that put people first, encourage ownership, and celebrate creativity.
If you’re ready to build a marketing organization that moves the needle- and build the next great chapter of HoneyBook’s journey- we’d love to meet you.

What you'll be responsible for:

Strategic Leadership

• Build and lead the marketing organization in TLV & NYC - hire top talent, establish structure, and scale capabilities across all marketing functions.
  
  
• Define and execute HoneyBook’s end-to-end marketing strategy, tightly aligned with company growth and business objectives.
  
  
• Own cross-functional alignment between Marketing, Product, and CX to ensure a unified brand, product narrative, and customer journey.
  
  
• Develop frameworks and KPIs that measure how marketing directly impacts member acquisition, activation, and retention.
  
  

Growth & Demand Generation

• Own all aspects of growth marketing, including acquisition, lifecycle, and conversion funnels.
  
  
• Design and lead multi-channel campaigns (paid, organic, partnerships, content, social) that drive sustainable demand and user engagement.
  
  
• Implement a culture of experimentation- continuously test, learn, and optimize creative and analytical strategies.
  
  
• Use data to identify opportunities, define hypotheses, and iterate quickly on performance and ROI.
  
  

Brand & Storytelling

• Evolve HoneyBook’s brand voice and identity, ensuring a consistent, emotionally resonant story across all channels.
  
  
• Position HoneyBook as the go-to platform for independent business owners-  through thought leadership, storytelling, and community engagement.
  
  
• Lead content, PR, and communications initiatives that strengthen awareness and differentiation in key markets.
  
  

Innovation & Enablement

• Integrate emerging marketing technologies, tools, and AI-driven capabilities to enhance creativity, efficiency, and impact.
  
  
• Champion marketing automation and personalization to create scalable, data-informed customer journeys.
  
  
• Build processes and systems that empower collaboration and speed- from campaign ideation to execution.

Interested? Here’s what we’re looking for

• 10+ years of marketing experience, including senior leadership roles at high-growth B2C or B2B2C SaaS products in the US market.
  
  
• Experience at marketing-led growth companies.
  
  
• Proven track record of building and scaling marketing organizations that drive measurable growth and business impact.

• Expertise across key marketing domains: growth, lifecycle, demand generation, brand, and content strategy.
  
  
• Strong strategic thinking with a hands-on, builder mentality - comfortable operating in ambiguity and driving clarity.
  
  
• Deep understanding of data-driven marketing, analytics, and experimentation.
  
  
• Excellent communication and storytelling skills; ability to inspire and influence at all levels.
  
  
• Passion for innovation, creativity, and the intersection of marketing, technology, and product.
• Experience working across multiple geographies and time zones-  preferably TLV and NYC.

 

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.
Raise the bar: We push for greatness—for ourselves, each other, and our members.
Own it: Trust and ownership let us make decisions with confidence.
We love what we do: We bring passion to our work and love what we create for our members.
Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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