Director, Customer Data Platforms

Who you are

You are a transformational leader with a strong background in data management and marketing technology. With a proven track record of driving measurable business results, you understand how to leverage complex data ecosystems to create competitive advantages. You are outcomes-driven and passionate about delivering personalized, high-impact interactions across digital and ecommerce touchpoints. Your strategic leadership skills enable you to oversee the development of Customer Data Platform capabilities that align with organizational goals. You thrive in collaborative environments and can influence strategy through data-driven insights.

Desirable

Experience in higher education or online learning platforms is a plus. Familiarity with customer-centric product experiences and multi-channel engagement strategies will set you apart. You are comfortable navigating the intersection of data, technology, and marketing strategy, and you have a keen understanding of how to connect these elements to enhance customer experiences.

What you'll do

In this role, you will lead the vision and continuous evolution of 2U's Customer Data Platform, ensuring it serves as the central engine for driving revenue and growth. You will provide strategic oversight and direction to the teams responsible for developing CDP capabilities, aligning them with the needs of the organization. Your responsibilities will include shaping how data and technology are utilized to create a cohesive marketing strategy that enhances customer insights and engagement. You will work closely with cross-functional teams to ensure that the CDP is effectively integrated into marketing efforts, driving personalized interactions across all touchpoints. You will also be responsible for measuring the impact of these initiatives and adjusting strategies as necessary to achieve business objectives.

What we offer

At 2U, you will be part of a mission-driven organization that is dedicated to making learning limitless. You will have the opportunity to work with a talented team that is passionate about transforming lives through education. We offer a collaborative work environment where your contributions will directly impact the success of our marketing strategies and customer engagement efforts. You will have access to professional development opportunities and the chance to grow your career within a leading online learning platform. Join us in our mission to accelerate careers and empower learners around the world.