Account-Based Marketing Manager , China ABM Team

Who you are

You have a proven track record in account-based marketing, with at least 5 years of experience in designing and executing successful marketing programs tailored for enterprise customers. Your strategic thinking is complemented by hands-on execution, allowing you to drive measurable business outcomes through targeted marketing initiatives. You excel in project management, demonstrating the ability to manage multiple campaigns simultaneously while maintaining a keen focus on customer needs and business objectives.

Your analytical capabilities are strong, enabling you to analyze customer data, buying signals, and market trends effectively. You understand how to translate these insights into actionable marketing strategies that resonate with your target audience. Building and maintaining relationships with sales teams is second nature to you, as you work collaboratively to align marketing efforts with account priorities.

You are adept at creating and implementing multi-channel marketing programs, including events, digital campaigns, and direct outreach, ensuring that each initiative delivers a personalized customer experience. Your operational excellence shines through in your ability to standardize processes and document best practices, driving efficiency and effectiveness in all marketing efforts.

Desirable

Experience with marketing automation tools and CRM systems will be a plus, as will familiarity with data-driven marketing strategies. You are comfortable working in a fast-paced environment and can adapt quickly to changing priorities while maintaining a focus on delivering results.

What you'll do

In this role, you will own the end-to-end execution of territory-specific account-based marketing campaigns, working closely with sales teams to understand account priorities and translate them into effective marketing programs. You will design and execute campaigns that align with global frameworks, ensuring they drive measurable business impact.

You will analyze customer data and market trends to inform your campaign strategies, optimizing them based on performance metrics. Your ability to create and implement multi-channel programs will be crucial, as you will deliver personalized experiences that resonate with enterprise customers.

Collaboration is key in this role; you will partner with event marketing teams to ensure that your ABM programs complement broader field marketing efforts. You will track and report on program performance, using data to optimize and scale successful approaches, while managing program budgets effectively to demonstrate frugality and achieve the best results for customers.

What we offer

At Amazon, you will be part of a dynamic team that values innovation and results. We offer competitive compensation and opportunities for professional growth within a global organization. You will have the chance to work on impactful marketing initiatives that drive business success and customer satisfaction. Join us in shaping the future of account-based marketing at Amazon Web Services.