The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Marketing Content Manager to develop and expand worldwide consumer messaging programs. Our mission is to build thoughtful, incredible customer experiences that inform and engage users of Apple Wallet and associated products, including Apple Pay.
You will write and maintain product benefit statements, marketing claims, and messaging frameworks in collaboration with marketing leads, creative partners, and product managers. You will craft messaging strategy across multiple channels and markets, with a focus on marketing effectiveness and user impact.
You will have an opportunity to create work that will reach national and global audiences. Our team values collaboration, curiosity, and clarity, and we’re excited to welcome someone who shares these values.
Description
Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts
Develop and maintain cohesive content strategies across products and platforms
Manage messaging frameworks to ensure clarity and consistency
Establish standard methodologies for content and message testing and optimization
Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways
Conduct regular audits of messaging to find opportunities and improvements
Minimum Qualifications
Proven experience writing marketing copy that drives engagement or conversions
Track record of managing content projects from ideation to execution
Experience and skill communicating and collaborating with cross-functional teams
Background in content strategy or marketing communications
Preferred Qualifications
Bachelor’s degree or equivalent experience
Enthusiasm for Apple products and services
Ability to identify and articulate key messages clearly and succinctly
Experience delivering high-quality consumer marketing programs
Collaborative, adaptable, and solutions-oriented mentality
Familiarity with AI tools and openness to exploring how technology can improve our work
Eeo Content
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
