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Agoda, headquartered in Singapore, is a leading online travel agency specializing in accommodation booking. With over 2 million properties listed globally, Agoda serves millions of customers, offering competitive pricing and a user-friendly platform. The company is a subsidiary of Booking Holdings, ...
Agoda offers competitive salaries, equity options, flexible remote work policies, and generous PTO. Employees also benefit from travel discounts and a...
Agoda fosters a culture focused on data-driven decision-making and customer-centric innovation. The company values diversity and encourages employees ...

Agoda • Bangkok
Agoda is hiring a Data Analyst focused on Marketing Analytics to enhance customer lifetime value through data-driven marketing programs. You'll work with SQL and Google Analytics to analyze performance metrics and drive strategic decisions.
You have a strong analytical mindset and experience in data analysis, particularly in marketing contexts. Your proficiency in SQL allows you to extract and manipulate data effectively, enabling you to derive actionable insights from complex datasets. You are familiar with Google Analytics and understand how to leverage it for performance tracking and optimization. Your ability to visualize data helps communicate findings clearly to stakeholders, ensuring that data-driven decisions are made effectively. You thrive in a collaborative environment, working closely with marketing strategists and data scientists to develop impactful marketing programs. You are detail-oriented and possess excellent problem-solving skills, allowing you to tackle challenges head-on and contribute to the team's success.
Experience with data visualization tools is a plus, as it enhances your ability to present data in an engaging manner. Familiarity with A/B testing methodologies can also be beneficial, as it allows you to evaluate the effectiveness of marketing strategies. A background in performance marketing or digital marketing analytics will further strengthen your candidacy, as it aligns with the team's focus on improving customer lifetime value through measurable marketing efforts.
In this role, you will analyze marketing data to identify trends and insights that drive customer acquisition and retention. You will collaborate with the Performance Marketing Team to develop and implement data-driven marketing strategies that enhance the lifetime value of Agoda customers. Your responsibilities will include monitoring key performance indicators, conducting in-depth analyses, and presenting findings to the marketing leadership team. You will also work on optimizing marketing campaigns based on data insights, ensuring that resources are allocated effectively to maximize impact. Additionally, you will contribute to the development of reporting frameworks that track the success of marketing initiatives, providing stakeholders with clear visibility into performance metrics.
Agoda offers a dynamic work environment where data and technology are at the forefront of our operations. You will be part of a diverse team that values creativity and innovation, providing you with opportunities to grow and develop your skills. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok. Our culture encourages collaboration and knowledge sharing, allowing you to learn from experienced professionals in the field. You will have access to various resources and tools that support your professional development, ensuring that you stay at the cutting edge of marketing analytics. Join us at Agoda and be part of a team that is shaping the future of travel through data-driven insights.
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