VP of Digital

Who you are

You have extensive experience in digital marketing and e-commerce, ideally with a focus on direct-to-consumer strategies. Your background includes leading teams and driving digital transformation initiatives that enhance customer experiences and business performance. You possess a strong understanding of emerging digital trends and technologies, enabling you to innovate and optimize the digital ecosystem effectively.

You are skilled in overseeing various aspects of e-commerce, including site experience, merchandising, and operations. Your ability to analyze data and customer insights allows you to make informed decisions that drive engagement and profitability. You are passionate about creating a seamless shopping experience that aligns with the brand's values of sustainability and ethical practices.

You thrive in a collaborative environment, working closely with cross-functional teams to integrate digital solutions into business models. Your leadership style fosters a culture of innovation and accountability, empowering your team to excel in their roles. You are committed to continuous improvement and are always looking for ways to enhance the customer journey.

Desirable

Experience in the fashion or retail industry is a plus, as is familiarity with digital marketing tools and platforms. A strong network within the e-commerce space can also be beneficial in driving partnerships and collaborations that enhance the brand's digital presence.

What you'll do

As the VP of Digital at Everlane, you will be responsible for shaping the digital strategy that drives the company's e-commerce success. You will oversee the direct-to-customer profit and loss (P&L), ensuring that all digital initiatives align with the company's goals and values. Your role will involve leading the integration of digital technologies into the business, enhancing operational efficiency and customer engagement.

You will work closely with the technology, e-commerce, paid media, and customer experience teams to develop and implement strategies that improve site performance and customer satisfaction. Your insights into digital trends will guide the company's approach to site merchandising and production, ensuring that Everlane remains at the forefront of the industry.

You will also be responsible for driving customer acquisition and retention strategies, leveraging data analytics to inform your decisions. Your ability to execute a company-wide digital transformation will be crucial in optimizing the overall customer experience on Everlane.com. You will lead initiatives that enhance the digital shopping journey, making it as effortless and conscious as the brand's mission.

What we offer

Everlane offers a competitive salary range of $200,000 - $275,000, reflecting the importance of this role in our organization. You will have the opportunity to work in a hybrid environment, with at least three days in the Los Angeles office, located in the vibrant Downtown Arts District. We are committed to fostering a culture of respect and collaboration, where your contributions will directly impact the company's growth and success.

Join us in our mission to redefine luxury and make a positive impact on the fashion industry. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Together, we can continue the journey toward a better future.