Marketing Operations Specialist

Who we are…

In a world of constant change, we're leading the charge towards truly autonomous enterprises. Our cutting-edge platform harnesses the power of automation and generative AI to revolutionize how businesses manage and optimize their IT operations.

We're not just adapting to digital transformation—we're accelerating it. Our solutions bring business and operations leaders together, unlocking new levels of innovation, efficiency, and scalability. We empower organizations to deliver superior customer experiences and drive revenue growth in an always-on, always-mobile world.

At ScienceLogic, we're building the foundation for Autonomic IT—a future where IT operations are self-healing, self-optimizing, and aligned perfectly with business objectives. Our team of visionaries is reshaping the $18B IT operations market, creating cost-optimized, efficient, and next-level capabilities for enterprises worldwide.

What we’re looking for…

With a commitment to excellence and a passion for innovation, we seek a skilled and experienced Marketing Operations Specialist to support our marketing efforts. Reporting to the Senior Manager, Marketing Operations, you will be responsible for ensuring seamless execution of marketing campaigns, integration of marketing technology, campaign tracking, and data-driven decision-making. You will play a critical role in managing Marketo, Salesforce, Power BI, and ensuring accurate lead flow and attribution. 

We are looking for a detail-oriented and analytical Marketing Operations Specialist who is passionate about optimizing marketing performance through technology and data. 

What you’ll be doing…

In this role, you will be responsible for the end-to-end execution and optimization of marketing operations, ensuring seamless campaign performance, data accuracy, and technology integration. 

Marketing Technology & Automation

• Set up and manage email marketing campaigns, lead nurturing workflows, and automation processes in Marketo. 
• Conduct A/B testing and optimize automation workflows for better conversion rates. 
• Evaluate and implement new marketing technology tools to improve efficiency and performance. 
• Manage and optimize Marketo and Salesforce integrations to ensure lead data accuracy and proper attribution. 
• Maintain and enhance the marketing tech stack, ensuring all tools are properly connected and operational. 

Campaign Execution & Tracking

• Support campaign setup within Marketo, ensuring all necessary tracking is in place. 
• Collaborate with the corporate marketing team to ensure campaign execution, branding, and messaging consistency. 
• Monitor and ensure all leads are properly synced with Salesforce and Marketo. 
• Maintain marketing data hygiene and enforce best practices in data integrity. 
• Troubleshoot and resolve lead flow and campaign tracking issues. 

Data, Analytics & Reporting

• Leverage Salesforce and Power BI to create dashboards and reports, tracking key performance metrics and marketing ROI. 
• Analyze marketing and lead flow data, making recommendations for optimization. 
• Provide insights into lead attribution and pipeline impact. 
• Develop predictive analytics models to enhance lead scoring and campaign targeting. 

Process Improvement

• Document marketing workflows, lead management processes, and best practices. 
• Identify areas for efficiency improvements in campaign setup and data tracking. 
• Ensure marketing programs adhere to compliance and data privacy regulations. 
• Develop SOPs for marketing automation processes and reporting. 

Qualities you possess…

• 3-5 years of experience in Marketing Operations or a related field. 
• Expert proficiency in Marketo (certification preferred). 
• Strong analytical skills with experience using Power BI for reporting and insights. 
• Knowledge of marketing attribution models, lead management, and tracking best practices. 
• Experience in campaign setup, automation, and lead scoring. 
• Strong collaboration skills to work with marketing and sales teams. 
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook 
• Excellent organizational and documentation skills. 
• Understanding of GDPR, CCPA, and Indian data privacy regulations. 

 

About ScienceLogic

ScienceLogic is the global leader in hybrid IT monitoring for the network of everything. Over 20,000 global service providers, enterprises, and government organizations rely on ScienceLogic to significantly enhance IT efficiency, optimize operations, and ensure business continuity. ScienceLogic is the first monitoring solution to provide a comprehensive view of all IT components through a single pane of glass, whether they reside in a public cloud environment or on premises. With over 1,500 dynamic management apps and custom dashboarding capabilities, we deliver the scale, resiliency, and automation needed to simplify the constantly evolving task of managing IT resources, services, and applications.

 

www.sciencelogic.com