SmartBiz by Amazon is building the future of D2C in India — and we’re looking for a Brand & Content Marketing Lead to shape its voice, vision, and community. You’ll lead brand strategy, launch high-impact narratives, build and grow channels like Instagram, YouTube, LinkedIn, podcasts, and create a content ecosystem that drives seller success and platform growth. If you believe great storytelling can drive real business impact, this is your opportunity to lead that change at scale.
Key job responsibilities
Key job responsibilities
Brand Strategy & Storytelling: Define and lead the brand’s emotional and narrative direction through campaigns and content that highlight seller journeys and platform impact.
Multi-Channel Content Leadership: Drive content-first growth across YouTube, LinkedIn, podcasts, and other emerging channels with high-quality, founder-centric content.
Community & Ecosystem Building: Build and nurture a D2C founder and creator-led community that amplifies SmartBiz’s voice and values.
Content Engine & Seller Success: Create scalable, always-on content to support seller onboarding, product education, feature adoption, and engagement.
Cross-Functional Collaboration: Partner with Product and GTM teams to integrate branding into product experiences, launches, and regional growth initiatives.
High-Impact Campaign Ownership: Conceptualize and execute initiatives like founder spotlight events, and educational content hubs.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience with marketing strategies in online and mobile channels
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
