Sr. Director - Brand, Creative & Content

Who you are

You have over 10 years of experience in brand marketing, with a proven track record of developing and executing successful global brand strategies. Your expertise in storytelling and creative development allows you to craft compelling narratives that resonate with diverse audiences. You are adept at leveraging both qualitative and quantitative methods to define target customer segments and personas, ensuring that brand messaging is tailored for regional relevance. Your leadership skills enable you to effectively collaborate with regional marketing teams to localize global initiatives, fostering a cohesive brand presence across all markets.

You possess a deep understanding of social media dynamics and have successfully overseen organic social media strategies across multiple platforms, including Instagram, TikTok, and YouTube. Your experience in driving influencer collaborations has amplified brand stories and engagement, making you a key player in enhancing brand visibility. You are data-driven, establishing metrics for brand awareness and optimizing strategies based on performance outcomes. You thrive in a fast-paced environment and are passionate about building a trusted and inspiring brand in the wellness eCommerce space.

Desirable

Experience in the wellness or eCommerce industry is a plus, as is familiarity with digital marketing tools and analytics platforms. You are comfortable navigating the complexities of brand positioning and visual identity, ensuring consistency across all customer touchpoints. Your ability to balance creative excellence with performance-driven outcomes sets you apart as a leader in brand marketing.

What you'll do

As the Senior Director of Brand, Creative & Content at iHerb, you will lead the development and execution of the global brand strategy, focusing on the “Why iHerb” trust platform and value-based storytelling. You will define and protect the brand's positioning, voice, and visual identity, ensuring that it resonates with customers and employees alike. Your role will involve collaborating with regional marketing leaders to localize global initiatives, making sure that cultural and market relevance is prioritized.

You will oversee all aspects of organic social media strategy and execution, driving engagement through innovative content and influencer collaborations. Establishing content pillars aligned with brand strategy and customer needs will be a key responsibility, as will optimizing brand awareness and preference in top markets. You will work closely with cross-functional teams to ensure that all marketing efforts are cohesive and impactful, contributing to the overall success of iHerb's brand in the wellness eCommerce category.

What we offer

At iHerb, you will be part of a dynamic marketing leadership team that values creativity and performance. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will have the chance to make a significant impact on our brand's narrative and presence in the market, working alongside talented professionals who are passionate about wellness and eCommerce. Join us in shaping the future of iHerb's brand and driving engagement with our global audience.