About the Role
WebFX is seeking an entry-level candidate for the Jr. Paid Ads and Analytics Specialist role. The ideal candidate has a bachelor's degree (or will soon have one!), a history of strong academic performance, and is interested in a career involving digital marketing strategy and analysis. Related skills and experience are encouraged, but never required - comprehensive training is provided!
The Job Responsibilities: Your Day-to-Day
Plan and Execute Digital Marketing Strategies
(About 50% of your day)
-Create and execute data-driven SEO strategies and optimizations for your clients
-Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
-Plan content strategy and build outlines for our team of copywriters
-Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
-Plan and execute email marketing campaigns
-Perform light editing in the backend of client websites to correct errors and implement content
Analyze Marketing Campaign Data
(About 25% of your day)
-Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
-Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
Perform Marketing Research and Testing
(About 15% of your day)
-Conduct industry research such as competitor analysis and keyword research
-Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
Provide Support in Client Relationships
(About 10% of your day)
-Partner with senior digital marketers on some of our largest client campaigns and accounts
-Occasionally join client meetings alongside senior marketers to report on strategy and results
The Qualifications: Who You Are
Education:
-A Bachelor's Degree: All majors welcome!
-GPA: 3.4 or above
(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
Suggested Experience and Skills:
-Prior part-time/summer job/internship experience (can be in any field)
-Strong verbal and written communication skills
-Customer service experience (in any industry)
-Analytical and research skills
-Digital marketing experience (a bonus!)
-Copywriting for the web experience (a bonus!)
Tools/Technical Skills:
(Not required, but awesome to have!)
-Excel/Google Suite
-Google Analytics
-Basic HTML
Qualities and Traits:
-You're interested in the web, and like keeping up with new technology
-You're professional, dependable, and self-motivated
-You take pride in your work and always strive for high-quality results
-You work with urgency and enjoy getting things done
-You're proactive when it comes to solving problems
-You're a lifelong learner, and are always looking to stretch and grow your skills
-You love thinking both creatively and analytically, and love using data to make decisions
Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If this role sounds exciting, and these traits sound like you, then we want to hear from you!
The Benefits: What You'll Get
Opportunities to Learn and Train with Our Team
-Initial "bootcamp" training program to learn foundational hard skills
-Ongoing advanced training sessions from industry experts as you progress
-Regular team Lunch-and-Learns in our on-site training amenities
A Place to Grow Your Career
-All our Jr-level roles represent the first step on an upward promotional path within WebFX
-Merit-based promotions are abundant for new team members who meet or exceed performance metrics
-Regular 1-on-1 check-ins with a manager to support career growth
Potential promotional path for Jr. Paid Ads and Analytics Specialist:
Digital Marketing Specialist
Digital Marketing Analyst
Digital Marketing Consultant
Lead Internet Marketing Consultant
Sr. Internet Marketing Consultant
In-Person Experience Alongside Our Team of Industry Experts
-This position is based fully in-office at
our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Compensation
$47,000 -$50,000 (potentially higher based on work experience)
