Scheduling software that empowers small businesses
Homebase is a leading employee scheduling software designed specifically for small businesses, headquartered in Yerba Buena, San Francisco, CA. With over 100,000 customers, Homebase streamlines time tracking and payroll processes, significantly reducing paperwork and improving internal communication...
Homebase offers paid parental leave, generous paid time off options, and a unique Work from Anywhere Month. Employees also benefit from stock options ...
Homebase values efficiency and innovation, focusing on automating HR functions to empower small businesses. The culture emphasizes collaboration and s...
Homebase • Toronto
Homebase is seeking a Senior Marketing Operations Manager to oversee the marketing tech stack and ensure data reliability for growth initiatives. You'll work with Google Ads, Google Analytics, and various marketing automation tools. This role requires strong technical skills and experience in marketing operations.
You have 5+ years of experience in marketing operations, with a strong focus on technology and systems. You understand the intricacies of marketing tech stacks and have a proven track record of maintaining data accuracy and reliability. Your analytical mindset allows you to troubleshoot and optimize ad platform integrations effectively. You thrive in collaborative environments, working closely with marketing, analytics, and data engineering teams to ensure seamless data flows. You are passionate about building scalable automation solutions that drive growth and enhance marketing effectiveness. You are detail-oriented and have a knack for solving complex marketing puzzles, translating strategy into actionable plans.
Experience with customer data platforms (CDPs) and ad-tech integrations is a plus. Familiarity with tracking pixels and tags will help you excel in this role. You are comfortable using various marketing tools and platforms to enhance campaign performance and reporting.
As the Senior Marketing Operations Manager, you will take ownership of Homebase's marketing technology stack, ensuring its reliability and effectiveness in powering growth initiatives. You will act as the technical administrator, monitoring and troubleshooting integrations with platforms like Meta CAPI and Google Ads. Your role will involve collaborating with cross-functional teams to create a centralized go-to-market infrastructure that supports the marketing team's objectives. You will be responsible for maintaining clean data flows through the funnel, enabling the marketing team to execute campaigns with confidence. You will also analyze performance metrics to identify areas for improvement and implement solutions that enhance operational efficiency. Your contributions will directly impact the success of marketing initiatives and the overall growth of Homebase.
Homebase offers a dynamic work environment where you can make a real impact. We value diversity and are committed to creating an inclusive workplace. You will have the opportunity to work with a talented team that is dedicated to helping small businesses thrive. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in building unstoppable teams and transforming the marketing landscape for small businesses.
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