Digital Marketing Manager (Remote US) - Future Opening

Who you are

You have a strong background in digital marketing, particularly in the B2B sector, with a focus on performance metrics and client success. Your experience spans at least 5 years, where you've developed and executed comprehensive digital marketing strategies that drive SQLs and customer engagement. You are a T-Shaped Marketer, possessing deep expertise in Paid Media, SEO, and Conversion Rate Optimization (CRO). Your ability to analyze data and optimize campaigns is complemented by your strong communication skills, allowing you to interface effectively with clients and pitch innovative strategies.

You thrive in a fast-paced environment and are passionate about performance marketing. You understand the nuances of the SaaS marketplace and can tailor marketing strategies to meet the unique needs of B2B clients. Your experience includes managing multiple accounts, ensuring that each campaign not only meets but exceeds performance expectations. You are results-driven and take pride in owning the success of your client portfolio, demonstrating a commitment to delivering exceptional outcomes.

Desirable

Experience with marketing automation tools and CRM systems is a plus, as is familiarity with analytics platforms that help track and measure campaign performance. You are comfortable working with cross-functional teams, collaborating with sales and product teams to align marketing efforts with business objectives. A background in data-driven decision-making and a passion for continuous learning in the digital marketing landscape will set you apart.

What you'll do

In this role, you will be responsible for developing and executing digital marketing strategies for a select number of B2B clients. You will work closely with clients to understand their goals and challenges, crafting tailored marketing plans that leverage Paid Media, SEO, and CRO to drive results. Your day-to-day tasks will include analyzing campaign performance data, optimizing strategies based on insights, and presenting results to clients in a clear and actionable manner.

You will also be tasked with staying ahead of industry trends and best practices, ensuring that your marketing strategies are innovative and effective. This includes conducting market research to identify new opportunities for client growth and developing content that resonates with target audiences. You will collaborate with internal teams to create compelling marketing materials and campaigns that align with client objectives.

As a Digital Marketing Manager, you will play a key role in fostering relationships with clients, ensuring their satisfaction and success. You will be expected to manage client expectations, provide regular updates on campaign performance, and proactively address any challenges that arise. Your ability to communicate effectively and build trust with clients will be essential to your success in this role.

What we offer

Directive Consulting values a people-first culture, and we are committed to fostering a diverse and inclusive work environment. As part of our team, you will have the opportunity to work remotely while collaborating with talented professionals who share your passion for performance marketing. We offer competitive compensation and benefits, along with opportunities for professional development and growth within the company. Join us in making a significant impact in the B2B marketing landscape, where your contributions will help shape the future of our clients' success.