Senior Manager Marketing - Thailand

Who you are

You have extensive experience in marketing, ideally with a focus on the entertainment industry, and a proven track record of leading successful campaigns that resonate with local audiences. You understand the nuances of the Thai market and can leverage insights to drive engagement and growth. Your leadership style fosters creativity and collaboration, enabling your team to thrive in a fast-paced environment. You are adept at managing cross-functional teams and can effectively communicate with stakeholders at all levels. You are passionate about storytelling and understand how to connect with consumers through compelling narratives.

Desirable

Experience in digital marketing and social media strategies is a plus, as is familiarity with data analytics tools to measure campaign effectiveness. A background in film or television marketing would be advantageous, allowing you to bring unique insights to the role. You are comfortable navigating the complexities of a global brand while tailoring strategies to fit local cultures and preferences.

What you'll do

As the Senior Manager Marketing for Thailand, you will be responsible for developing and executing marketing strategies that align with Netflix's global objectives while catering to local tastes. You will lead a team focused on film and series marketing, social media engagement, and marketing production, ensuring that all campaigns are innovative and impactful. You will collaborate closely with various departments, including content, PR, and analytics, to create cohesive marketing plans that drive user acquisition and retention. Your role will involve overseeing paid media strategies, local launch activations, and community engagement initiatives, all aimed at enhancing Netflix's presence in Thailand.

You will analyze market trends and consumer behavior to inform your strategies, ensuring that Netflix remains a relevant and appealing choice for viewers in the region. You will also be the primary contact for Netflix Originals in Thailand, working to ensure that local audiences are excited about new releases and engaged with the brand. Your leadership will be crucial in building a strong marketing team that is both creative and data-driven, capable of executing campaigns that resonate with diverse audiences.

What we offer

Netflix offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to shape the marketing landscape for one of the world's leading entertainment services, impacting how millions of viewers experience content. We provide competitive compensation and benefits, along with a culture that values diversity and inclusion. Join us in our mission to entertain the world and make a meaningful contribution to pop culture in Thailand.