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Roku, headquartered in San Jose, CA, is a leading streaming platform that provides users with access to a wide array of TV channels, movies, and third-party streaming services. With over 100 million active accounts, Roku has raised $247.8 million in funding and continues to innovate in the B2C enter...
Roku offers comprehensive medical, wellness, and financial benefits, along with an unlimited paid time off policy and flexible work-from-home opportun...
Roku's culture emphasizes innovation in streaming technology, integrating multiple services into one platform. The company values data-driven recommen...
Roku • New York, New York
Roku is seeking a Product Marketing Manager to lead the strategy and launch of ad products in the programmatic and retail media space. You'll work on innovative marketing strategies to enhance Roku's advertising brand positioning. This role requires a results-driven mindset and experience in marketing.
You have a strong background in product marketing, ideally with experience in the advertising or media industry. You understand the nuances of programmatic advertising and retail media networks, and you are adept at developing strategies that drive revenue growth. You are results-driven and thrive in a fast-paced environment where collaboration is key. You possess excellent communication skills, enabling you to articulate complex ideas clearly to various stakeholders. You are comfortable working with data and insights to inform your marketing strategies, ensuring that your decisions are backed by solid evidence. You are a team player who enjoys working with cross-functional teams to achieve common goals. You are passionate about the evolving landscape of TV streaming and are excited about the potential of advertising in this space.
In this role, you will lead the strategy for Roku's ad products, focusing on programmatic and commerce initiatives. You will collaborate with various teams, including engineering, design, and sales, to ensure successful product launches and marketing campaigns. You will analyze market trends and consumer insights to identify new opportunities for revenue generation. You will develop and execute go-to-market strategies that resonate with advertisers and enhance Roku's brand positioning in the advertising ecosystem. You will be responsible for creating compelling marketing materials and presentations that effectively communicate the value of Roku's ad products to potential clients. You will also monitor the performance of marketing initiatives and adjust strategies as needed to maximize impact. You will play a key role in driving innovation within the ad marketing team, contributing to the overall growth of Roku's advertising business.
At Roku, you will be part of a dynamic team that is reshaping the future of TV streaming. We offer a collaborative work environment where your contributions are valued from day one. You will have the opportunity to work on exciting projects that impact millions of viewers worldwide. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to connect consumers with the content they love and empower advertisers to engage effectively in the TV ecosystem.
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