Senior Paid Media Strategist (Remote Canada)

Who you are

You have 5+ years of experience in digital marketing, specifically in paid media strategies for SaaS or tech companies — you've successfully managed multiple client accounts and understand the nuances of B2B marketing. Your analytical mindset allows you to derive insights from data, ensuring that your strategies are not only creative but also effective in achieving client goals.

You are proficient in using tools like Google Ads and Google Analytics — you can navigate these platforms with ease, optimizing campaigns based on performance metrics. Your expertise in SEO and content marketing complements your paid media strategies, allowing you to create comprehensive marketing plans that elevate search visibility and drive customer engagement.

You thrive in a collaborative environment, working closely with clients and internal teams to communicate strategies and deliverables — your strong interpersonal skills enable you to build lasting relationships with stakeholders. You are detail-oriented and organized, ensuring that all aspects of your campaigns are executed flawlessly.

You are passionate about storytelling and understand the importance of crafting compelling narratives that resonate with target audiences — your creativity shines through in the content you develop and the strategies you implement. You are always looking for ways to innovate and improve, staying ahead of industry trends and best practices.

Desirable

Experience with marketing automation tools and CRM systems would be a plus — you understand how to leverage technology to enhance marketing efforts and improve client relationships. Familiarity with conversion rate optimization (CRO) techniques is also beneficial, as it allows you to maximize the effectiveness of your campaigns.

What you'll do

In this role, you will oversee and lead a collection of Paid Media accounts, ensuring that each client receives tailored strategies that align with their business objectives. You will serve as the primary point of contact for clients, providing regular updates and insights on campaign performance. Your responsibilities will include creating and managing custom client strategies, analyzing data to inform decision-making, and optimizing campaigns for maximum ROI.

You will collaborate with internal teams to develop comprehensive digital marketing strategies that incorporate SEO, content marketing, and paid media — your ability to integrate these elements will be key to driving client success. You will also communicate with vendors and operational partners to ensure alignment on tasks and quality of work, fostering a collaborative environment that encourages continuous improvement.

As you gain experience in creating high-performing Paid strategies for enterprise SaaS businesses, you will have the opportunity to mentor junior team members and contribute to the overall growth of the agency. Your insights and expertise will help shape the direction of our marketing efforts, ensuring that we remain at the forefront of the industry.

What we offer

At Directive, we prioritize a people-first culture, fostering diversity and inclusion within our team. We offer competitive compensation and benefits, along with opportunities for professional development and growth. You will be part of a dynamic team that values collaboration and innovation, working together to achieve exceptional results for our clients. Join us in making a significant impact in the B2B tech and SaaS marketing landscape.