Web Strategy Director

Who you are

You have a proven track record in digital marketing and web strategy, with at least 5 years of experience leading web initiatives that drive business growth. Your expertise in SEO and conversion optimization has enabled you to transform websites into powerful demand generation engines. You are familiar with emerging technologies, including AI optimization strategies, and understand how to leverage them to enhance user experience and engagement. You possess strong analytical skills, allowing you to measure and report on the effectiveness of web strategies and make data-driven decisions. You are a collaborative leader who can work cross-functionally with engineering, design, and marketing teams to create a cohesive web experience that aligns with business objectives. You are passionate about digital assets and blockchain technology, and you are excited to be part of a company that is at the forefront of this rapidly evolving industry.

Desirable

Experience in the financial technology sector or with digital asset platforms is a plus. Familiarity with web analytics tools and content management systems will enhance your ability to drive results. A background in user experience design will also be beneficial as you work to create a seamless digital experience for users.

What you'll do

As the Web Strategy Director at Fireblocks, you will own the complete web experience, from technical infrastructure to conversion optimization. You will lead the development and execution of web strategies that enhance brand visibility and drive measurable business growth. Your responsibilities will include overseeing the website's technical performance, ensuring it is optimized for search engines and user experience. You will collaborate with cross-functional teams to implement SEO best practices and emerging AI technologies that improve site performance and user engagement. You will analyze web traffic and user behavior data to inform strategy adjustments and report on key performance indicators to stakeholders. You will also be responsible for managing the web content strategy, ensuring that all content aligns with the brand's messaging and goals. Your leadership will be crucial in transforming the Fireblocks website into a definitive resource for digital asset infrastructure.

What we offer

Fireblocks offers a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on the company's success. You will have the opportunity to work with a diverse team of professionals who are passionate about digital assets and blockchain technology. We provide competitive compensation and benefits, including flexible work arrangements to support work-life balance. Join us in our mission to enable every business to easily and securely access digital assets and cryptocurrencies.