Amazon Fashion & Fitness is seeking an exceptional Senior Product Marketing Manager to lead the onsite Merchandising and Browse strategy for Fashion and Fitness categories. This candidate will manage a team of four merchandisers in transforming the customer experience across our digital storefront. This role is critical in shaping how customers discover, engage with, and shop fashion and fitness products, translating trends into compelling, seamless onsite experiences. The ideal candidate has a strong editorial eye for fashion and fitness trends, a deep understanding of consumer shopping behavior, and a passion for creating innovative merchandising strategies that inspire and convert.
In this role, you will be responsible for leveraging browse and engagement data to drive decision-making, ensuring that customers find the most relevant and trend-forward products at the right moment. You will work closely with cross-functional teams, including category management, product, marketing, and tech, to build and optimize onsite shopping experiences. A key part of the role will be testing and refining AI-generated outputs, applying a high creative and analytical bar to ensure that automation enhances—rather than replaces—the human-led art of merchandising.
We are seeking someone who is both a visionary and an executor—someone who can think big about the future of onsite shopping while staying deeply connected to the details that drive customer engagement. This role requires an exceptional ability to balance creative intuition with data-driven decision-making, using insights from customer behavior to shape navigation, content placement, and merchandising strategies. A strong bias for action, an obsession with detail, and a relentless focus on improving the shopping journey are key attributes for success in this position.
The ideal candidate thrives in a fast-paced, tech-driven environment and is eager to experiment with automation and AI solutions to optimize workflows and improve the efficiency of onsite merchandising. A passion for fashion and fitness, coupled with an ability to adapt to emerging trends and translate them into inspiring customer experiences, is essential. If you are excited about redefining how customers shop for fashion and fitness online and have the expertise to lead both strategy and execution, we’d love to hear from you.
Key job responsibilities
- Lead and develop a team of four onsite merchandisers, providing coaching, strategic direction, and career development to enhance their skills and impact.
- Own the execution of creative strategies for seasonal refreshes and key Amazon moments, ensuring that fashion and fitness experiences are timely, compelling, and customer-centric.
- Analyze browse and engagement data to identify trends, optimize onsite experiences, and drive improvements in customer discovery and conversion.
- Develop and implement a testing roadmap for integrating automated merchandising solutions, evaluating AI-generated outputs for accuracy, effectiveness, and customer impact.
- Partner cross-functionally with tech, marketing, design, and product teams to bring innovative merchandising experiences to life and align strategies with business goals.
- Maintain a high bar for fashion and fitness trends, ensuring that onsite experiences reflect the latest industry movements and resonate with target customers.
- Continuously optimize site navigation, curation, and product storytelling, leveraging customer insights and data to enhance engagement and purchase intent.
- Drive operational efficiency in merchandising processes, identifying automation opportunities while ensuring quality and brand consistency.
- Establish and track key performance metrics, using data to iterate on merchandising strategies and maximize the effectiveness of onsite experiences.
- Think big while staying close to execution, balancing strategic vision with hands-on involvement to drive both innovation and operational excellence.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
