Senior Manager, Demand Generation and Performance Marketing - Factor for Business (B2B)
Factor for Business is a fast-growing channel bringing chef-crafted, dietitian-designed meals to companies of all sizes. Reporting to the Head of Factor for Business, you will join as a pivotal member of a lean, cross-functional team that’s building a key growth engine for Factor.
You will be the first B2B marketing hire, responsible for building our customer acquisition engine from the ground up. This is a high-impact, hands-on role where you’ll own the strategy, execution, and optimization of all paid and organic channels to build a predictable pipeline of customers.
You will…
- Build the B2B marketing engine: Develop and execute multi-channel paid acquisition strategies (e.g., LinkedIn, Google Ads), email marketing nurture campaigns, referral program and conversion-focused landing pages from scratch.
- Own two distinct funnels:
- Self-Service Conversion: Drive new customer sign-ups through our automated, self-service flow.
- Lead Generation: Generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close.
- Manage the budget: Own the performance marketing budget and optimize all campaigns for key B2B metrics, including CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS.
- Drive optimization: Continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates.
- Track and report: Monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership.
- Partner with the team: Work closely with the Business Development Manager to ensure a seamless MQL-to-SQL handoff and with the Customer Experience Manager to ensure the self-service flow is effective.
- Leverage Hubspot: Build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM.
You are…
- A builder and problem-solver: You thrive in ambiguity and have a proven track record of creating marketing engines from scratch.
- A doer with a bias toward action: You are hands-on and can move quickly from strategy to execution, prioritizing what matters most.
- Data-driven and analytical: You live in the data, are obsessed with metrics, and use quantitative insights to make decisions and drive improvement.
- An owner: You take full accountability for the marketing pipeline and approach challenges with a solution-first mindset.
You have…
- 5-7 years of hands-on experience in performance marketing, preferably in a high-growth startup environment with B2B and e-commerce/DTC experience.
- A proven track record of building and scaling paid acquisition channels (especially LinkedIn and SEM) and email marketing automation.
- Deep, expert-level experience with marketing automation and CRM platforms (HubSpot preferred).
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication skills and the ability to work cross-functionally with sales and leadership.
- Bonus: Experience in food, wellness, or B2B perks industries.
You’ll get…
- Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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