Connecting businesses with top freelance talent worldwide
Toptal is a leading freelancing platform headquartered in San Francisco, California, connecting businesses with top-tier talent in software engineering, design, finance, product management, and project management. With over 5,000 freelancers in its network, Toptal serves clients like Airbnb, Zendesk...
Toptal offers competitive compensation, equity options, flexible remote work arrangements, unlimited PTO, and a learning budget for professional devel...
Toptal fosters a remote-first culture that prioritizes results and flexibility, allowing team members to work from anywhere while maintaining a strong...
Toptal • Central America, South America, Canada, Europe, United Kingdom, Eastern Europe
Toptal is hiring an SEO Specialist to drive qualified demand and improve conversion efficiency across organic channels. You'll collaborate with engineers, designers, and analysts, focusing on on-page optimization and content strategy. This remote position requires expertise in SEO and analytics.
You have a strong background in SEO with a proven track record of driving organic traffic and improving conversion rates. Your experience includes on-page optimization, technical SEO, and content strategy — you understand how to leverage data to inform your decisions and drive results. You are comfortable working in a fast-paced environment and possess exceptional attention to detail, ensuring that all content aligns with brand standards and performs well in search engines. Your communication skills are top-notch, allowing you to collaborate effectively with cross-functional teams, including engineers, designers, and copywriters. You take ownership of your work and are proactive in identifying opportunities for improvement.
Experience with AI-powered discovery surfaces and LLM-driven experiences is a plus, as is familiarity with tools like Ahrefs and SEMrush. You are a world-class individual contributor who thrives on doing the work, not just directing it. A background in data analysis and a strong understanding of user behavior will set you apart in this role.
As an SEO Specialist at Toptal, you will be responsible for driving high-intent, qualified demand to Toptal.com. Your role will involve leading on-page optimization efforts, developing content strategies, and enhancing technical SEO practices to improve organic acquisition. You will work closely with engineers and designers to implement changes that unlock scalable organic growth. Your focus will be on capturing top-of-funnel demand while also targeting high-intent queries that drive revenue. You will analyze performance metrics and adjust strategies accordingly, ensuring that Toptal remains competitive in an evolving search landscape. Collaboration with growth leaders will be essential as you contribute to product and platform enhancements that support organic growth initiatives.
Toptal offers a fully remote work environment, allowing you to work from anywhere in Canada, the United Kingdom, or other specified regions. You will be part of a global network of top talent, with opportunities for professional growth and development. Toptal values innovation and encourages a culture of social interaction and fun, making it a great place to advance your career while working with like-minded professionals. We believe in the importance of work-life balance and provide the flexibility needed to thrive in your role.
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