
Delivering convenience to millions in South Korea
Coupang is a leading e-commerce platform in South Korea, founded in 2010 and headquartered in Seoul. The company serves millions of customers with its fast delivery service, Rocket Delivery, which promises same-day or next-day delivery on a wide range of products. Coupang went public in March 2021, ...
Coupang offers competitive salaries, stock options, generous paid time off, and a flexible remote work policy to support work-life balance....
Coupang fosters a customer-centric culture, emphasizing speed and efficiency in its operations. The company values innovation and encourages employees...

Coupang • Seoul, South Korea
Coupang is seeking a Senior Director of Brand Management to lead their Retail business. You'll analyze complex problems and drive brand strategies to enhance customer experience. This role requires strong leadership and communication skills.
You have extensive experience in brand management, ideally within the e-commerce sector, and a proven track record of leading teams to achieve ambitious goals. Your analytical skills allow you to dissect complex problems and identify effective solutions, ensuring that brand strategies align with business objectives. You are an exceptional communicator and negotiator, capable of influencing stakeholders at all levels and fostering collaboration across departments. Your entrepreneurial spirit drives you to innovate and push boundaries, making a tangible impact on the organization.
Experience in a fast-paced, high-growth environment is a plus, as is familiarity with the South Korean market. You are comfortable working with data and using insights to inform your decisions, and you have a passion for enhancing customer experiences through effective brand management.
As the Senior Director of Brand Management at Coupang, you will play a pivotal role in shaping the brand's identity and strategy within the Retail (Rocket delivery) business. You will lead a team of brand managers and collaborate closely with marketing, product, and operations teams to ensure a cohesive brand message across all channels. Your responsibilities will include analyzing market trends and customer feedback to refine brand positioning and messaging, as well as developing and executing marketing campaigns that resonate with our target audience. You will also be responsible for setting performance metrics and KPIs to measure the effectiveness of brand initiatives, ensuring that they align with overall business goals.
In this role, you will have the opportunity to drive new initiatives and innovations that enhance the customer experience and strengthen Coupang's position as a leader in the e-commerce industry. You will mentor and develop your team, fostering a culture of creativity and collaboration that encourages new ideas and approaches. Your leadership will be crucial in navigating the challenges of a rapidly evolving market and ensuring that Coupang continues to wow its customers.
Coupang offers a dynamic work environment where you can thrive and grow alongside your colleagues. You will be part of a company that values innovation and encourages you to take risks and make a hands-on impact. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in our mission to build the future of commerce and create exceptional experiences for our customers.
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