Channel Engagement & Strategy Lead (GTM)

Channel Engagement & Strategy Lead  
Sydney or Melbourne, Australia  
 

About AvePoint:  
 

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com. 

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you! 

 
About the Role:  
 
As the Channel Engagement & Strategy Lead, you will be a thought leader and technical evangelist for AvePoint Channel in ANZ, assisting our teams with partners, and our distributors.   

 
You will leverage your skills as a technical expert who understands the needs of our channel partners in the evolving the macro environment. You will communicate to our partners about how they solve their and their customers’ business challenges with innovative AvePoint technology solutions both in a sell to and sell through motion.   

  

You are the conduit between our product teams, partners and our channel sales teams to ensure that we are clearly articulating how AvePoint technology is best placed to solve the business challenges that exist for our customers and partners across ANZ today.  You will make an impact through both 1:1 and 1:M engagement, and communications that scale. Your work will enable our channel sales teams to engage more channel partners and more customers, ultimately increasing ANZ revenues. 

 
 
Key Responsibilities:  
 

• Drive adoption and integration of AvePoint Elements Platform and related solutions into SI/VAR and MSP partner offerings, embedding into their GTM and service models. 

• Develop and execute channel engagement programs leveraging digital marketing, events, webinars, social media, thought leadership, and more. 

• Act as the strategic link between product, marketing, and channel teams to localise messaging, land product update messaging internally and externally, and inform GTM strategies. 

• Produce and adapt content partner enablement, lead generation, and lead nurturing across MSP, SI, and VAR audiences. 

• Build trusted advisor relationships with partner stakeholders to influence long-term adoption and advocacy for AvePoint solutions. 

• Conduct ongoing market, persona, and technology trend analysis to inform channel strategies and content. 

• Deliver presentations, webinars, and co-present with partners to drive awareness and engagement. 

• Support the alignment of sales, pre-sales, and partner-facing content to regional and vertical market needs. 

• Collaborate with analytics teams to monitor and optimise campaign and channel performance through data-driven insights. 

• Maintain deep expertise in Microsoft and AvePoint technologies, and stay current with ANZ market trends (security, adoption, regulation, etc) 

 
 
What you bring to the team:  

 

We look for colleagues who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and showcase their contributions. Bring your aptitude and build upon what you do best for our leaders, colleagues, team, and you. 

 

• Proven experience building and executing partner/channel GTM strategies across MSP, SI, and VAR ecosystems 

• Ability to create compelling, audience-specific content and messaging that drives engagement and adoption 

• Strong understanding of Microsoft 365, Microsoft ecosystem partners, and market trends in the ANZ region 

• Skilled at using data and insights to optimise campaigns, measure impact, and inform strategy 

• Ability to handle and prioritize multiple tasks across highly matrixed teams 

• Confident in delivering presentations, webinars, and partner-facing communications that build trusted relationships 
   

Benefits we offer: 
 

• Competitive market-based compensation    

• Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC  

• Work life balance through hybrid working model of 3 days a week in office  

• Generous PTO allowance incl. specific AvePoint Holidays (Birthday Day, Family Day, Holiday Half Day, Community Outreach Half Day!)  

• Private Health Insurance  

• Mobile Phone Plan Reimbursement   

• Tuition Reimbursement   

• Dedication Awards  

• Employee Referral Program   

• ...and much more!   

 
 
AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities. 

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