Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - United States
Directive Consulting is seeking a Paid Media Manager to oversee and lead Paid Media accounts for enterprise SaaS clients. You'll create and optimize high-performing paid strategies using Google Ads and Analytics. This role requires strong communication skills and experience in digital marketing.
You have a strong background in digital marketing, particularly in managing paid media campaigns for enterprise clients. With a focus on performance marketing, you understand the nuances of Customer Generation methodology and how it differs from traditional metrics. You are adept at creating custom strategies that align with client goals, ensuring that you meet SQL targets consistently. Your experience includes overseeing budgets and optimizing campaigns across various channels, demonstrating your ability to drive results. You possess excellent communication skills, allowing you to effectively liaise with clients and vendors alike. You are detail-oriented and have a deep understanding of client positioning and unique value propositions, which enables you to tailor strategies that resonate with target audiences. You thrive in a collaborative environment and are committed to fostering strong relationships with clients and team members.
In this role, you will oversee a collection of Paid Media accounts, serving as the primary point of contact for client communications. You will lead the development of strategies for each client, ensuring that campaigns are aligned with their business objectives. Your responsibilities will include maintaining and optimizing budgets for paid media campaigns, as well as analyzing performance metrics to drive continuous improvement. You will engage in weekly communications with vendors and operational partners to ensure alignment on tasks and quality of work. Additionally, you will be responsible for confirming lead routing accuracy within a CRM, which is crucial for tracking campaign effectiveness. You will also leverage your professional network to drive referrals and expand client relationships, contributing to the overall growth of the agency. Your role will require you to stay updated on industry trends and best practices, allowing you to implement innovative strategies that enhance client performance.
At Directive, we prioritize a people-first culture, fostering diversity and inclusion within our team. We offer a flexible remote work environment that allows you to balance your professional and personal life effectively. You will have the opportunity to work with a talented team of marketing professionals who are dedicated to delivering exceptional results for our clients. We encourage you to apply even if your experience doesn't match every requirement, as we value curiosity and a growth mindset. Join us in shaping the future of performance marketing for SaaS and Tech companies.
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