Prime Video is seeking an analytical and outcome oriented Senior Paid Media Manager to lead our customer acquisition and retention strategies for Prime Video across 3P device partners in Latin America. Your focus will be driving innovative and effective media campaigns for PV across 3P devices. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising strategies that can be applied in Latin American and in other PV locales where the global 3P Device Partnerships team operates.
The successful candidate will be a blended balance of media strategist, project manager, relationship builder and analyst. They will be comfortable working with complete independence, yet will be effective at partnering cross-functionally with internal and external stakeholders including creative marketing, product, legal, events, PR and outside agencies. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.
Key job responsibilities
- Develop and execute comprehensive growth marketing strategies across multiple partners and territories, aligning with overall business objectives and brand positioning
- Drive data-driven decision-making by leveraging advanced analytics to continuously optimize marketing campaigns and improve ROI
- Lead a culture of continuous improvement through test-and-learn methodologies, developing hypotheses, designing experiments and scaling successful initiatives
- Optimize the entire customer journey, from acquisition to retention, focusing on improving conversion rates, reducing customer acquisition costs, and increasing LTV
- Establish and monitor KPIs to measure the effectiveness of growth marketing initiatives and regularly report on performance to stakeholders and leadership team
- Manage budgets and timelines for media campaigns
- Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
- Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media
- Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
- Monitor and analyze competitive media and marketing strategies
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) to manipulate and analyze data
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
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