We're seeking an experienced brand and communications leader to drive strategic initiatives across Shopbop and Zappos. This senior leadership role will be responsible for developing and executing comprehensive brand strategies that enhance both brands' market position, partnerships, and customer engagement. The ideal candidate will serve as the primary architect of our brand narrative, managing external partnerships, communications, and strategic initiatives while providing counsel to senior leadership. This role offers the unique opportunity to drive brand awareness and growth of two distinct brands within the Amazon family of companies.
Key job responsibilities
• Develop and execute vendor-funded activations strategy for Zappos, including production, brand partnerships, management, and reporting
• Support and contribute to Zappos’ exclusive brand capsule initiatives with top-tier partners to drive customer excitement and support new brand acquisition strategy
• Oversee sustainability initiatives for Zappos and integrations in partnership with Amazon partner teams (e.g., The Climate Pledge)
• Develop and execute sports partnership initiatives for Zappos to expand audience reach
• Lead initiatives to grow Zappos' Kids business through strategic brand and external partnerships
• Manage internal communications strategy and execution across both brands
• Develop and execute communications plans aligned with business objectives for both Shopbop and Zappos
• Lead and manage relationships with external communications agencies, ensuring consistent messaging
• Coordinate with Amazon PR to provide strategic communications counsel to senior leadership teams across both brands
• Create and maintain crisis management playbooks and lead rapid response efforts during sensitive situations in partnership with Amazon PR partners
• Build and maintain relationships with key industry influencers and stakeholders- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
