Brand Market Lead- DE

Who you are

You have a proven track record in brand management, ideally with experience in the travel or consumer goods sectors. You understand the nuances of the German market and can translate global brand strategies into local execution. Your analytical skills allow you to derive insights from customer data, ensuring that brand communications resonate with the target audience. You are a strong collaborator, able to work cross-functionally with teams in marketing, product, and customer experience to ensure a cohesive brand message. You are passionate about travel and understand the importance of creating memorable experiences for customers. You thrive in a fast-paced environment and are comfortable managing multiple projects simultaneously.

Desirable

Experience in digital marketing and familiarity with performance metrics would be advantageous. A background in customer research and insights can help you better understand and serve our audience. Familiarity with brand campaign management tools and techniques will also be beneficial.

What you'll do

As the Brand Market Lead for Germany, you will own the brand strategy and execution for GetYourGuide in the region. You will develop and implement brand campaigns that enhance awareness and drive customer engagement. Your role will involve deepening customer understanding through research and insights, ensuring that the voice of the customer is reflected in all brand communications. You will collaborate with various teams to ensure that brand messaging is consistent across all touchpoints, from marketing materials to customer interactions. You will monitor brand performance metrics and adjust strategies as needed to achieve growth objectives. Additionally, you will be responsible for managing relationships with external partners and agencies to amplify brand initiatives.

What we offer

At GetYourGuide, you will be part of a vibrant team dedicated to transforming the travel experience. We offer a hybrid work environment that allows for flexibility and collaboration. You will have the opportunity to work in our Berlin HQ, surrounded by a community of fellow explorers who share your passion for travel. We believe in investing in our employees' growth and development, providing opportunities for professional advancement and skill enhancement. Join us in our mission to create unforgettable travel experiences for millions around the world.