Marketing Lead (x/f/m)

Who you are

You have a proven track record in B2B marketing, ideally within the healthcare or technology sectors — your experience includes defining and executing marketing strategies that resonate with local markets. You understand how to articulate value propositions clearly and effectively, ensuring that potential users grasp the benefits of your solutions. You thrive in collaborative environments, working closely with cross-functional teams to align marketing efforts with business objectives. You are hands-on and detail-oriented, capable of building marketing foundations from the ground up, including messaging, content, and processes. You are adaptable and can pivot strategies based on market feedback and performance metrics. You are passionate about improving healthcare and are motivated by the impact your work can have on professionals in the field.

Desirable

Experience in launching new products or services in a competitive market would be a plus. Familiarity with digital marketing tools and analytics platforms will help you measure success and optimize campaigns effectively. A background in healthcare marketing or an understanding of the healthcare ecosystem can provide valuable insights as you navigate this role.

What you'll do

As the Marketing Lead at Doctolib, you will play a pivotal role in launching and scaling our solutions in the Netherlands. Your primary responsibility will be to define and own the B2B marketing strategy tailored to the Dutch market, ensuring alignment with Doctolib’s global vision while addressing local needs. You will develop and implement marketing campaigns that drive adoption and usage of our solutions, focusing on delivering qualified leads for the Sales team. You will establish strong marketing foundations, including messaging, content creation, campaign management, and reporting processes. Building relationships with local partners and stakeholders will be crucial as you work to position Doctolib as a leader in healthcare solutions. You will collaborate closely with Sales, Product, and Strategy teams to ensure that marketing efforts are integrated and effective. Your success will be measured by your ability to generate leads, onboard healthcare professionals, and contribute to the overall growth of Doctolib in the region.

What we offer

At Doctolib, you will be part of a dynamic and innovative team dedicated to transforming healthcare. We offer a collaborative work environment where your contributions will directly impact the success of our solutions. You will have the opportunity to shape the marketing strategy and play a key role in our expansion efforts. We value diversity and encourage you to apply even if your experience doesn't match every requirement. Join us in building the healthcare we all dream of and make a difference in the lives of healthcare professionals and patients alike.