Delivering convenience to millions in South Korea
Coupang is a leading e-commerce platform in South Korea, founded in 2010 and headquartered in Seoul. The company serves millions of customers with its fast delivery service, Rocket Delivery, which promises same-day or next-day delivery on a wide range of products. Coupang went public in March 2021, ...
Coupang offers competitive salaries, stock options, generous paid time off, and a flexible remote work policy to support work-life balance....
Coupang fosters a customer-centric culture, emphasizing speed and efficiency in its operations. The company values innovation and encourages employees...
Coupang • Taipei, Taiwan
Coupang is seeking a Performance Marketing Manager to oversee their paid media portfolio and drive growth in Taiwan. You'll work with platforms like Meta and Google Ads, leveraging analytical insights to optimize marketing strategies. This role requires extensive experience in managing ad spend and achieving performance targets.
You have a strong background in performance marketing, with at least 5 years of experience managing high-volume ad spend across various platforms. Your analytical skills are top-notch, allowing you to derive insights from data that drive effective marketing strategies. You understand the nuances of digital advertising and have a proven track record of achieving aggressive return on ad spend (ROAS) and cost per acquisition (CPA) targets. You are adept at bridging the gap between technical data tracking and creative strategy, ensuring that every campaign delivers measurable business impact. You thrive in a fast-paced environment and are comfortable making data-driven decisions that align with long-term business goals. You are a strategic thinker who can develop and execute multi-channel media mixes that resonate with target audiences.
Experience with emerging platforms and a passion for staying ahead of marketing trends will set you apart. Familiarity with the marketplace business model and an understanding of customer acquisition strategies will be beneficial. You are a collaborative team player who enjoys working with cross-functional teams to achieve shared objectives.
In this role, you will be responsible for the end-to-end strategy and execution of Coupang's paid media initiatives. You will oversee budget allocation across high-impact channels, including Meta, Google Ads, and TikTok, ensuring that each campaign is optimized for performance. You will analyze campaign data to identify trends and insights, adjusting strategies as necessary to maximize effectiveness. Your role will involve collaborating with creative teams to develop compelling ad content that drives engagement and conversions. You will also be tasked with reporting on campaign performance, providing actionable insights to stakeholders, and continuously refining marketing strategies based on performance metrics. You will play a key role in Coupang's expansion efforts in Taiwan, contributing to the overall growth and success of the marketplace business.
Coupang offers a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team dedicated to transforming the shopping experience for customers in Taiwan. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to wow customers and redefine the e-commerce landscape in Taiwan.
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