The family safety app that keeps you connected
Life360 is a leading location-sharing app designed for families, headquartered in East San Mateo, CA. The platform enables over 30 million users to share their locations, communicate through group messaging, and access roadside assistance. After going public in 2019, Life360 has raised $117.3 millio...
Life360 offers industry-leading compensation, hybrid working options in central London, generous holiday policies, bi-annual company retreats, and com...
Life360 fosters a family-oriented culture that emphasizes safety and connectivity. The company prioritizes user privacy and security, with a focus on ...
Life360 • Remote, USA
Life360 is seeking a Senior Director of Ads Marketing to lead the marketing engine for their advertising business. You'll drive adoption among advertisers and elevate the platform's market position. This role requires strong leadership and experience in location-based advertising solutions.
You have over 5 years of experience in ads marketing, particularly in leading teams that drive product marketing and go-to-market strategies. Your background includes a strong understanding of location-based advertising solutions, and you have successfully positioned marketing solutions to both advertisers and publishers. You excel in dynamic, high-growth environments and possess exceptional leadership and organizational-design skills. Your experience spans multiple advertiser markets, giving you a global perspective that enhances your strategic approach. You are adept at managing cross-functional stakeholders and thrive in ambiguous situations, ensuring clarity and direction for your team.
Experience with data-driven marketing strategies and a proven track record of elevating brand presence in competitive markets would be a plus. Familiarity with the latest trends in digital advertising and a passion for innovative marketing solutions will set you apart.
In this role, you will own the end-to-end marketing strategy for Life360’s advertising business, ensuring that our solutions resonate with families and advertisers alike. You will lead a high-impact team responsible for developing and executing marketing campaigns that drive user adoption and engagement. Your responsibilities will include crafting compelling messaging that positions our advertising solutions as essential for family-oriented brands. You will collaborate closely with product teams to align marketing efforts with product development, ensuring that our offerings meet market needs. Additionally, you will analyze market trends and user feedback to refine our marketing strategies continuously. Your leadership will be crucial in fostering a culture of innovation and accountability within your team, empowering them to achieve ambitious goals.
Life360 is a remote-first company, providing flexibility and a supportive work environment for all employees. You will have the opportunity to work with a diverse team of professionals dedicated to enhancing family safety and connectivity. We offer competitive compensation and benefits, including health insurance, retirement plans, and opportunities for professional development. Join us in our mission to keep families close and make a meaningful impact in the lives of millions around the world.
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