Email & SMS Marketing Analyst

Who you are

You are an early-career marketer with a strong interest in email and SMS marketing — you are eager to move beyond simply operating campaigns to designing impactful marketing strategies. Your analytical skills are developing, and you are technically curious about how to leverage data to enhance consumer engagement. You thrive in collaborative environments, working closely with cross-functional teams to achieve marketing goals. You have a foundational understanding of A/B testing and are excited to apply this knowledge in real-world scenarios. You are detail-oriented, ensuring that all campaigns adhere to brand guidelines and compliance requirements. You are motivated by the opportunity to shape how millions of consumers engage with insurance products.

Desirable

Experience with marketing automation tools or platforms would be a plus, as would familiarity with audience segmentation strategies. A background in data analysis or a related field can help you excel in this role, allowing you to derive insights from campaign performance metrics. You are open to learning and adapting to new technologies that can enhance your marketing efforts.

What you'll do

In this role, you will own the planning and execution of email and SMS campaigns targeting Upper Funnel and Marketing Services audiences. You will build, schedule, and QA campaigns end-to-end in the email/SMS platform, ensuring they meet brand standards and compliance requirements. You will drive the definition and maintenance of audience segments, tailoring your campaigns to maximize engagement and effectiveness. Collaborating with Product, Design, and Engineering teams, you will translate high-level strategies into actionable marketing initiatives. Your work will involve analyzing campaign performance data to refine strategies and improve future campaigns. You will also participate in brainstorming sessions to generate innovative ideas for engaging consumers at the start of their insurance journey. As you grow in this role, you will have the opportunity to take on more responsibilities and lead projects that contribute to the overall marketing strategy.

What we offer

EverQuote provides a supportive environment for professional growth, especially for those starting their careers in marketing. You will have access to mentorship and resources that will help you develop your skills further. The company values collaboration and encourages team members to share insights and learn from one another. The hybrid work model allows for flexibility, with several days in the office to foster team connections while also accommodating remote work. The base salary for this full-time position ranges from $80,000 to $119,000, with starting salaries typically in the lower part of this range. Employees may also be eligible for variable compensation or equity programs based on their specific roles and responsibilities.