Behavior Change Marketing Manager

Who you are

You have a strong background in marketing, particularly in behavior change strategies, and you understand how to leverage data to drive member engagement. With experience in campaign management, you are adept at developing and executing marketing strategies that resonate with diverse audiences. You are comfortable working autonomously and thrive in a collaborative environment, especially when partnering with data scientists to create impactful campaigns.

Your expertise includes A/B testing and data analysis, allowing you to measure the effectiveness of your campaigns and make data-driven decisions. You are skilled in identifying the right messaging for different member segments and can convey value propositions effectively. You are a jack-of-all-trades, capable of managing campaigns from conception to execution, ensuring that all aspects align with organizational goals.

Desirable

Experience in the health insurance or healthcare industry is a plus, as it provides you with insights into member behavior and engagement strategies. Familiarity with behavioral economics can enhance your approach to developing interventions that influence member actions positively.

What you'll do

As the Behavior Change Marketing Manager at Oscar, you will own member campaigns from start to finish, collaborating closely with your data science team to develop targeting and segmentation strategies. You will identify the most effective ways to communicate value propositions to various member segments, ensuring that your campaigns are tailored to meet their needs.

You will be responsible for developing comprehensive campaign strategies, including defining customer journeys, selecting appropriate channels, and personalizing content to enhance member engagement. Your role will also involve testing different strategies, including randomization and A/B testing, to determine the most effective approaches for influencing member behavior.

In addition to campaign management, you will analyze data to assess the impact of your initiatives on member engagement and health outcomes. You will use insights gained from data analysis to refine your strategies and improve future campaigns, ensuring that Oscar continues to deliver exceptional value to its members.

What we offer

Oscar provides a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to improving health outcomes for members through data-driven marketing strategies. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

You will be part of a company that is committed to transforming the health insurance landscape, leveraging technology and data science to create a better experience for members. Join us in our mission to make healthcare more accessible and effective for everyone.