Search Engine Marketing (SEM) Manager

Who you are

You have a strong background in search engine marketing, with at least 3-5 years of experience managing paid search campaigns. Your expertise includes Google Ads and Bing Ads, where you've successfully executed campaigns that drive significant traffic and conversions. You are data-driven, using analytics to inform your strategies and optimize performance. You thrive in collaborative environments, working closely with cross-functional teams to align marketing efforts with business goals. Your communication skills are top-notch, allowing you to present insights and recommendations effectively to stakeholders. You are proactive and adaptable, ready to tackle challenges in a fast-paced setting. You believe in continuous learning and are always looking for ways to enhance your skills and knowledge in digital marketing.

Desirable

Experience with SEO and content marketing strategies is a plus, as is familiarity with marketing automation tools. A background in technology or software marketing can give you an edge in understanding our products and audience.

What you'll do

As the SEM Manager at SolarWinds, you will oversee the planning and execution of paid search campaigns across various platforms. Your responsibilities will include conducting keyword research, creating compelling ad copy, and managing bids to maximize ROI. You will develop targeted campaigns for different audience segments, focusing on pipeline growth and customer acquisition. Performance analysis will be a key part of your role, where you will track and report on key performance indicators (KPIs) to assess the effectiveness of campaigns. You will also conduct A/B testing to refine ad strategies and improve conversion rates. Collaboration with the content and design teams will be essential to ensure that all marketing materials align with our brand and messaging. You will stay updated on industry trends and best practices to keep our strategies competitive and effective.

What we offer

At SolarWinds, we prioritize a people-first culture that values collaboration and innovation. You will have the opportunity to work with a talented team dedicated to driving business transformation through our solutions. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to enrich the lives of our customers and communities while advancing your career in a supportive environment.