Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - United States
Directive Consulting is seeking a Digital Marketing Strategist to develop data-driven marketing strategies for B2B clients. You'll leverage skills in SEO, Google Ads, and analytics to optimize campaigns and drive client success. This role is ideal for T-Shaped Marketers with experience in the SaaS marketplace.
You are a T-Shaped Marketer with a strong background in digital marketing, particularly in the SaaS sector. With at least 3-5 years of experience, you have a proven track record of crafting data-driven strategies that drive results. Your expertise spans across various digital marketing channels, including SEO, paid media, and conversion rate optimization (CRO). You thrive in fast-paced environments and are passionate about performance metrics, always looking for ways to optimize campaigns and exceed client expectations.
You possess excellent communication skills, allowing you to interface effectively with clients and pitch strategies that resonate with their business goals. You are not just a campaign executor; you take ownership of your client portfolio and revel in the success of your accounts. Your analytical mindset enables you to interpret data and make informed decisions that enhance campaign performance.
You are committed to continuous learning and staying ahead of industry trends, ensuring that your strategies are innovative and effective. You understand the nuances of B2B marketing and are adept at navigating the challenges that come with it. Your ability to collaborate with cross-functional teams, including sales and product, enhances your effectiveness in driving client results.
Experience with marketing automation tools and CRM systems is a plus. Familiarity with A/B testing and conversion optimization techniques will further strengthen your candidacy. You are open to feedback and eager to grow within a supportive team environment.
In this role, you will be responsible for managing a portfolio of no more than seven accounts, ensuring their performance marketing strategies are executed flawlessly. You will develop comprehensive digital marketing strategies tailored to each client's unique needs, focusing on driving SQLs and customer acquisition. Your day-to-day tasks will include analyzing campaign performance, optimizing SEO efforts, and managing paid media initiatives to achieve client goals.
You will collaborate closely with clients to understand their objectives and provide insights that inform your marketing strategies. Regular reporting and communication will be key, as you will need to present results and recommendations to clients, ensuring they are informed and engaged in the process.
Your role will also involve staying updated on the latest digital marketing trends and tools, allowing you to implement best practices and innovative solutions for your clients. You will work alongside a talented team of marketers, sharing knowledge and strategies to enhance overall performance.
At Directive Consulting, we prioritize a people-first culture, fostering diversity and inclusion within our team. We offer competitive compensation and opportunities for professional growth. You will have the chance to work with innovative brands and make a significant impact in the B2B marketing landscape. Our flexible remote work environment allows you to thrive while maintaining a healthy work-life balance. Join us in shaping the future of performance marketing.
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