Senior Demand Generation Manager

Who you are

You have over 5 years of experience in demand generation and marketing, with a strong focus on testing and optimization across various paid media channels. Your expertise in ad platform management has equipped you with the skills to drive successful marketing campaigns that yield measurable results. You are adept at audience segmentation and understand how to tailor messages to different demographics, ensuring that every campaign resonates with its intended audience.

Your analytical mindset allows you to translate complex data into actionable insights, enabling you to create frameworks that embed experimentation into every campaign. You are familiar with AI technologies and are excited about leveraging them to advance paid media strategies. Your ability to optimize conversion rates is complemented by your experience in A/B testing, ensuring that you can effectively measure the impact of your marketing efforts.

You thrive in a remote-first environment and appreciate the importance of collaboration and communication within a diverse team. You are passionate about creating personalized customer experiences and understand the role that innovative marketing plays in achieving this goal. You are committed to continuous learning and are always looking for ways to enhance your skills and knowledge in the ever-evolving field of digital marketing.

Desirable

Experience with large-scale marketing campaigns and familiarity with AI-driven marketing tools will set you apart. A background in analytics and a strong understanding of the latest trends in digital advertising will be beneficial in this role.

What you'll do

As the Senior Demand Generation Manager at Twilio, you will lead the charge in optimizing our marketing campaigns across various paid media channels. Your primary responsibility will be to develop and implement a paid media AI roadmap that keeps Twilio at the forefront of innovation in advertising efficiency. You will work closely with cross-functional teams to ensure that our marketing strategies align with our overall business objectives.

You will be responsible for designing and executing testing strategies that enhance our marketing efforts. This includes managing A/B tests and analyzing the results to inform future campaigns. Your insights will help shape our approach to audience segmentation and conversion optimization, ensuring that we are reaching the right people with the right messages.

Collaboration will be key in this role, as you will partner with various teams to drive user acquisition and engagement. You will leverage your analytical skills to track campaign performance and make data-driven decisions that enhance our marketing strategies. Your ability to communicate findings and recommendations effectively will be crucial in influencing the direction of our marketing efforts.

What we offer

At Twilio, we pride ourselves on our remote-first culture that fosters connection and inclusion. You will be part of a vibrant team that values diverse experiences and perspectives. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of communications and making a global impact through innovative marketing strategies.