Senior Field Marketing Manager

Who you are

You have over 5 years of experience in field marketing, ideally within the technology sector, where you've successfully owned and executed integrated marketing strategies. Your data-driven approach allows you to analyze performance metrics and adjust campaigns to maximize effectiveness. You excel in collaboration, working closely with sales, technical, and customer success teams to ensure alignment with business priorities. You are a strong communicator, capable of representing the brand and engaging with stakeholders at all levels. Your experience includes managing events and initiatives that drive demand generation and customer engagement, showcasing your ability to handle multiple projects simultaneously. You understand the importance of brand stewardship and are committed to enhancing the user experience through effective marketing strategies.

Desirable

Experience in digital adoption platforms or ERP solutions is a plus, as is familiarity with marketing automation tools and CRM systems. A background in data analytics will help you leverage insights for better decision-making.

What you'll do

In this role, you will own the integrated marketing plan for your region, developing and executing initiatives that align with WalkMe's business objectives. You will collaborate with cross-functional teams to create impactful marketing campaigns that resonate with target audiences. Your responsibilities will include planning and executing events, managing budgets, and measuring the success of marketing efforts through data analysis. You will be the primary point of contact for all marketing activities in your region, ensuring that all initiatives are aligned with the overall brand strategy. You will also work closely with the sales team to drive lead generation and conversion, utilizing your marketing expertise to enhance the customer journey. Your role will involve continuous optimization of marketing strategies based on performance metrics, ensuring that WalkMe remains a leader in digital transformation.

What we offer

WalkMe offers a collaborative work environment where innovation is encouraged. You will have the opportunity to work with a talented team dedicated to transforming the digital landscape for businesses. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower organizations to maximize their digital assets and enhance user experiences.