Senior Manager, Marketing Operations & Analytics

Who you are

You have 5+ years of experience in marketing operations, demonstrating a strong ability to architect and optimize marketing technology ecosystems. Your expertise in tools like Marketo, Salesforce, and 6sense allows you to see the interconnectedness of these platforms, enabling you to build efficient data pipelines and attribution models that drive revenue growth. You thrive on solving complex data challenges and implementing Account-Based Experience (ABX) strategies that yield measurable results. Your strategic vision is complemented by a deep technical understanding, allowing you to enable the entire revenue engine to run faster and smarter.

You are energized by the prospect of driving operational excellence and understand that great marketing operations extend beyond just managing platforms. You are a proactive problem solver who enjoys collaborating with cross-functional teams to shape company strategy and achieve breakthrough performance. Your passion for data-driven decision-making is evident in your work, as you continuously seek opportunities to optimize marketing efforts and connect them directly to pipeline growth.

Desirable

Experience with advanced analytics tools and methodologies is a plus, as is familiarity with marketing automation best practices. You may also have a background in data science or analytics, which enhances your ability to derive insights from complex datasets. A proven track record of leading marketing operations initiatives that have significantly impacted business outcomes will set you apart.

What you'll do

In this role, you will architect the marketing technology future for Expel, ensuring that all tools and platforms work seamlessly together to support the company's strategic goals. You will lead initiatives to optimize the marketing tech stack, focusing on building robust data pipelines that provide actionable insights. Your work will involve creating and refining attribution models that demonstrate the impact of marketing efforts on revenue growth.

You will collaborate closely with various teams, including sales and product, to ensure that marketing operations align with overall business objectives. Your ability to implement effective ABX strategies will be crucial in driving user acquisition and engagement. You will also be responsible for designing automated workflows that enhance efficiency and scalability within the marketing department.

As a Senior Manager, you will mentor and guide junior team members, fostering a culture of continuous improvement and innovation within the marketing operations team. You will be expected to stay updated on industry trends and best practices, ensuring that Expel remains at the forefront of marketing operations excellence.

What we offer

Expel provides access to modern platforms and tools that empower you to make data-driven decisions. You will be part of a team that values collaboration and celebrates the achievements of marketing operations in driving performance. The role offers competitive compensation, including a salary range of $134,700—$195,300 USD, and the opportunity to work remotely within the United States. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.