Field Marketing Manager (Toronto, CAN)

Who you are

You have a strong background in marketing, ideally with experience in field marketing or demand generation. You understand the nuances of the Canadian market and are adept at developing strategies that resonate with local audiences. Your ability to collaborate with sales teams is crucial, as you will be the main counterpart to sales leadership, ensuring that marketing efforts align with sales goals. You are results-driven and have a track record of creating successful marketing campaigns that generate significant pipeline growth.

You possess excellent communication skills, allowing you to articulate marketing strategies effectively to both internal teams and external stakeholders. Your analytical mindset helps you assess the effectiveness of marketing initiatives and make data-driven decisions. You are proactive and willing to take ownership of projects, driving them from conception to execution.

Desirable

Experience in the technology or security sector is a plus, as it will help you understand the products and services Verkada offers. Familiarity with digital marketing tools and platforms will enhance your ability to execute campaigns efficiently. You are comfortable working in a fast-paced environment and can adapt to changing priorities while maintaining a focus on achieving results.

What you'll do

As the Field Marketing Manager at Verkada, you will be instrumental in defining the strategic direction of our Canadian sales segment. You will own the marketing and demand generation efforts needed to build a robust pipeline. This includes developing and executing marketing campaigns that resonate with both public and private sector audiences in Canada. You will collaborate closely with the sales team to ensure that marketing initiatives align with sales goals and contribute to revenue growth.

You will analyze market trends and customer insights to inform your marketing strategies, ensuring that Verkada remains competitive in the Canadian market. Your role will involve creating compelling content and messaging that highlights the value of Verkada's integrated, AI-powered platform. You will also be responsible for managing relationships with external partners and vendors to enhance marketing efforts.

In addition, you will track and report on the performance of marketing campaigns, using data to refine strategies and improve outcomes. Your contributions will directly impact the success of Verkada's Canadian business line, resulting in millions of dollars of pipeline created.

What we offer

Verkada offers a dynamic work environment where you can make a significant impact on the company's growth. You will have the opportunity to work with a talented team dedicated to transforming how organizations protect their people and places. We provide competitive compensation and benefits, along with opportunities for professional development and growth within the company. Join us in our mission to enhance safety and efficiency through innovative security solutions.