The Content and Partner Engagement (CAPE) team within Amazon's Devices organization is seeking a Senior Product Marketing Manager to drive global developer adoption of Fire TV products and services. This role combines strategic thinking with hands-on execution to shape how developers build experiences for millions of Fire TV customers worldwide.
In this position, you'll be at the forefront of defining the developer experience for Fire TV. Your days will be diverse and impactful, spanning high-level planning to tactical implementation. You will craft compelling narratives around our developer offerings, translating complex technical features into value propositions that resonate. As you develop and execute go-to-market strategies for new developer tools and services, you'll create a wide range of marketing content, from engaging blog posts and persuasive case studies to clear, concise messaging for various channels.
Developer engagement will be a key focus. You will spearhead programs and events that bring our developer community together, fostering relationships and driving feature adoption. Throughout all these efforts, you'll apply a data-driven approach, consistently measuring and refining your marketing initiatives to maximize their impact. Your work will directly contribute to growing our developer audience and enhancing the Fire TV experience. We are looking for a candidate that brings enthusiasm for this mission, passion for the audience and creativity to challenge our way of thinking.
The right candidate will be self-driven and have a combination of experience and attitude that will help them thrive in a high-paced, results-driven team built around a culture with the values of transparency, trust, and empowerment.
Key job responsibilities
• Define product positioning and messaging strategy for Fire TV's developer offerings
• Create and execute go-to-market plans for new developer features and services
• Develop a wide range of compelling marketing content (blog posts, case studies, etc.)
• Lead developer engagement programs, including events and advocacy initiatives
• Collaborate with product teams to influence roadmap based on developer insights
• Measure and optimize marketing programs using data-driven approaches
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience creating and managing complex, cross-team project plans- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
