The Creative Building team is part of CreativeX, a newly formed VP-led organization within Amazon Advertising with the mission to democratize access to high-quality creatives. We are developing Peggy, an end-to-end creative assistant/AI Agent specialized in advertising creative optimization that seamlessly accesses ad specifications, analyzes content against best practices, and generates impactful marketing solutions across DSP, Sponsored Display, Sponsored Brands, Sponsored Brand Video, and Online Video campaigns.
Amazon Advertising is one of Amazon's fastest-growing and most profitable businesses, delivering billions of ad impressions and millions of clicks while breaking fresh ground in product and technical innovations daily. Our solutions strategically enable Retail and Marketplace businesses to drive long-term growth by helping shoppers discover new products and providing the most efficient way for advertisers to meet their business objectives.
We are seeking a Principal Technical Program Manager who will take complete ownership of complex, high-impact programs from conception to delivery. This role requires exceptional problem-solving abilities, critical thinking skills, and the capability to run projects end-to-end while navigating ambiguous technical and business challenges in the rapidly evolving AI and advertising technology space.
Key job responsibilities
End-to-End Program Ownership
* Own the complete lifecycle of technical programs supporting Peggy's development and deployment, from initial concept through post-launch optimization
* Drive cross-functional planning and execution across Creative, Design, Product Management, and Engineering teams
* Manage complex dependencies across Amazon's advertising ecosystem and external creative platforms
Strategic Problem Solving & Critical Thinking
* Analyze complex technical and business problems to identify root causes and develop innovative solutions
* Ascertain true requirements underlying feature requests and recommend alternative technical approaches
* Apply critical thinking to evaluate trade-offs between technical complexity, timeline constraints, and business impact
* Proactively identify risks and develop comprehensive mitigation strategies before they become blockers
Stakeholder Management & Communication
* Communicate clearly and effectively with executive leadership on program status, risks, and critical decisions
* Serve as technical liaison between product and engineering teams, translating business requirements into technical specifications
* Build and maintain relationships with internal teams and external creative technology partners
* Present complex technical concepts to non-technical stakeholders in accessible formats
Program Delivery Excellence
* Establish and track metrics for program success, including delivery timelines, quality standards, and business impact
* Implement agile methodologies and best practices for rapid iteration in AI/ML development cycles
* Drive continuous improvement in development processes and team efficiency
* Ensure programs meet timelines while maintaining high quality standards- 7+ years of technical product or program management experience
- 10+ years of working directly with engineering teams experience
- 5+ years of software development experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules- 8+ years of hands-on work managing complex technology projects experience
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $159,300/year in our lowest geographic market up to $275,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
