Seller Marketing team is responsible for driving sellers acquisition to all categories available on the marketplace. We own both strategy and execution of Marketing channels and programs. We are looking for an Online Marketing Manager to drive demand and support growth of Amazon Marketplace in Latin America. This role will own our online marketing channels (e.g., Paid Search/SEM, Free Search/SEO, App, Referrals etc). They will create, manage and optimize campaigns across multiple channels to generate leads, drive experiments, and improve performance-level metrics and downstream impact against a clear set of measurable targets..
Key job responsibilities
- Drive seller acquisition campaigns in Paid Search/SEM, Free Search/SEO and App;
- Build spend and acquisition forecast. Closely monitor spend and growth through weekly/monthly reporting
- Explore retargeting and lower funnel programmatic media. Optimize campaigns and drive efficiency of ad spend by understanding LTV vs. acquisition cost.
- Develop owned channel strategies & programs that will drive large scale awareness, acquisition, and activation.
- Continuously and proactively search for new opportunities to grow the seller based on data insights.
- Partner with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
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