Marketing Manager

Who we are

Brivity VA, a brand of PLACE, is looking for a results driven individual to fill the role of Marketing Manager and lead integrated marketing efforts in all print materials, direct mail, and propaganda while managing multiple websites, including SEO, SEM, Blog, social media sites, videos, and email marketing efforts.

This role will lead the Digital Marketing efforts for the team and will report to Marketing Director and Team Owner. The successful candidate will develop, drive and manage an overarching digital strategy with clear focus on team reputation and lead volume growth and conversion.

As Marketing Manager, this candidate will be responsible for further development and management of the brand’s digital marketing plan, including individual team member digital properties; ensuring all on-line marketing communications represent a unified voice which will be reflected on print materials as well, and present the Team’s branded messaging in an effort to drive brand awareness, increase client and prospect engagement, increase lead generation production, and improve the overall online customer experience and journey. They are also responsible for marketing all listings and creating promotional material and events; developing all printed collateral for marketing and advertising purposes of the team including but not limited to Listing Brochure, Buyer Brochure, Builder Brochure, Postcards, Property Brochures and Collateral Material, misc. promotional materials, etc.

 What is expected of you

• Lead brand’s digital marketing strategy execution. This includes websites, blog, social media, SEO and SEM, paid media, digital assets, and web analytics.
• Lead internal interactive initiatives for the team and manage external partners to develop and implement strategies that deliver volume and quality engagement among target audiences across all digital touch points.
• Develop engaging marketing campaigns that deliver brand promise and calls to action that result in increased engagement and lead generation production.
• Review reporting and interpret insights from analytics that result in making ongoing recommendations for improvements in digital marketing strategies.
• Improve usability, design, content, and conversion of the varied digital media sites.
• Provide strategic direction, education and leadership on all digital marketing efforts.
• Be on the forefront of exploring new technologies and media platforms, and the development of strategies to drive engagement (online display, paid search, SEO, social media, marketing automation, mobile, etc.) and other technological advances.
• Manage content strategy including creation and delivery of engaging Blog and social media content.
• Work closely with other team members to provide direction on individual digital marketing efforts and how they fit into the overall team strategy.
• Define success criteria & metrics for digital marketing efforts.
• Create and maintain competitive information & analysis.
• Design/script, edit and distribute videos.
• Creates, markets, and implements client events throughout the year (3-5 per year including: Client Appreciation Party, Thanksgiving Pies, others TBD)
• Tracking ROI on marketing efforts and lead conversion.
• Marketing all listings by creating property brochures, writing property descriptions, promotional materials for team door knocking/open houses, voice recordings for IVR as needed.

What you need to possess

• Integrated Digital Marketing experience and a minimum of [5 years] experience creating digital solutions using emerging technologies, including management responsibility in an online environment.
• Experienced in leading digital strategy.
• Understanding of marketing communication planning, interactive design and consultation, creative development and execution, advertising, media planning and market research.
• Strong understanding of SEO and SEM and experience with implementing programs that adjust with technology changes to maintain and continually improve search results.
• Experience with interactive marketing analytical solutions.
• Experienced in the use of Content Management System (CMS) solutions including WordPress.
• Experience with developing video for digital marketing efforts.
• Strong oral and written communication skills.
• Bachelor Degree in Marketing, Information Technology, Computer Science or related field preferred. 

What’s in it for you

We offer a competitive compensation and benefits package that includes a retirement plan, full HMO coverage for you and an eligible dependent, performance-based incentives, ability to participate in our stock purchase program, and great support for ongoing professional development. You will also benefit from our culture that’s anchored on values such as doing the right thing, seeking first to understand, and living life passionately. It is engaging, challenging and absolutely rewarding!

Salary: Up to Php 175,000 per month depending on skill/experience 

If you are not certain this is something you’d be interested in pursuing, we still encourage you to complete the submission. Our career consultants can help you decide if your interests or attributes fit, and answer questions or clarifications you may have.