Empowering ownership through innovative equity management
Carta, headquartered in Union Square, San Francisco, CA, is a leading fintech company specializing in equity management for startups. With over $1.1 billion raised in Series F funding, Carta serves more than 20,000 companies, including high-profile clients like Lyft and other innovators. The company...
Carta provides a range of benefits including 401K matching, fertility coverage, parental leave, mental health support, and a unique Carta Business Sch...
Carta's culture is centered around innovation and ownership, with a focus on simplifying equity management for startups. The company values transparen...
Carta • San Francisco, CA
Carta is hiring a Lifecycle Marketing Specialist to develop and optimize communications for prospects, partners, and customers. You'll work with tools like Marketo and Iterable in San Francisco.
You have a strong background in marketing operations, particularly in lifecycle marketing, with experience in developing and executing email campaigns. You are skilled in using marketing automation tools like Marketo and Iterable, and you understand how to measure and optimize campaign performance. Your ability to work cross-functionally with various teams, including Integrated Marketing, Product, and Customer Marketing, allows you to create impactful communications that resonate with diverse audiences. You are detail-oriented and thrive in a collaborative environment, balancing strategic planning with day-to-day execution.
Experience in the venture capital or private equity sectors is a plus, as it will help you understand the unique needs of Carta's clients. Familiarity with data-driven marketing strategies and analytics tools will enhance your ability to make informed decisions and drive results.
In this role, you will be responsible for developing, deploying, measuring, and optimizing communications to Carta’s prospects, partners, and customers. You will collaborate closely with Integrated Marketing, Product, and Customer Marketing teams to ensure that messaging aligns with overall business objectives. Your day-to-day tasks will include executing email campaigns in Marketo and Iterable, analyzing campaign performance metrics, and making data-driven recommendations for improvements. You will also participate in brainstorming sessions to generate new ideas for marketing initiatives that can enhance customer engagement and retention.
At Carta, you will join a dynamic team that is shaping the future of private market infrastructure. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a supportive environment that values collaboration and innovation, allowing you to make a meaningful impact on our marketing efforts. Join us in our mission to connect founders, investors, and limited partners through world-class software.
Apply now or save it for later. Get alerts for similar jobs at Carta.
