Manager, Performance Marketing

Who you are

You have 5+ years of experience in performance marketing, with a strong focus on digital channels such as paid media, search, and social. Your expertise in data analysis allows you to drive performance improvements effectively, and you have a proven track record of managing teams to achieve marketing goals. You are familiar with tools like Google Ads and Google Analytics, and you understand how to leverage these platforms to optimize campaigns and maximize ROI. You thrive in a collaborative environment, working closely with cross-functional teams to align marketing strategies with business objectives. You are passionate about education and technology, and you believe in the transformative power of innovative learning solutions.

Desirable

Experience in account-based marketing (ABM) and familiarity with marketing automation tools would be a plus. You are also comfortable with A/B testing methodologies and have a keen eye for detail when it comes to analyzing campaign performance metrics.

What you'll do

As the Lead Performance Marketer at D2L, you will be responsible for leading the execution and optimization of digital marketing campaigns across various channels, including paid media, search, and social. You will manage a team of marketing specialists, providing guidance and support to drive performance improvements. Your role will involve analyzing campaign data to identify trends and insights that can inform future strategies. You will collaborate with the Director of Digital to align marketing efforts with overall business goals and ensure that campaigns are effectively reaching target audiences. You will also be responsible for developing and implementing A/B testing strategies to optimize campaign performance and improve conversion rates. Your leadership will be crucial in fostering a culture of continuous improvement within the marketing team.

What we offer

D2L offers a competitive benefits package, including access to mental health services and financial planning resources. We prioritize employee wellbeing and provide opportunities for professional development and growth. Our company culture is inclusive and supportive, with a focus on collaboration and innovation. You will have the flexibility to work remotely from anywhere in Canada, allowing you to balance your professional and personal life effectively. Join us in transforming the way the world learns and be part of a mission-driven organization that is making a positive impact on education globally.