Manager, Growth Marketing (GC)

Who you are

You have a strong background in growth marketing with at least 5 years of experience in driving customer acquisition and retention strategies. Your expertise spans across various marketing channels, particularly CRM and paid advertising, allowing you to effectively engage with both former and active customers. You possess analytical skills that enable you to develop data-driven strategies, ensuring that marketing efforts are aligned with customer needs and business goals. You thrive in cross-functional environments, collaborating with teams from Marketing, Brand, Creative, Analytics, Finance, and Product to deliver impactful marketing initiatives. Your project management skills are top-notch, allowing you to lead multiple initiatives simultaneously while maintaining a focus on quality and results. You are customer-centric, always seeking innovative ways to enhance the customer experience and reinforce brand loyalty.

Desirable

Experience with customer lifecycle marketing and a deep understanding of customer segmentation will set you apart. Familiarity with analytics tools such as Google Analytics and experience in managing external partners will be beneficial in this role. A passion for health and wellness, particularly in the food industry, will resonate well with our mission at Green Chef.

What you'll do

As the Growth Marketing Manager, you will develop, test, and implement customer-centric marketing strategies that drive growth across select customer segments. You will lead the strategy and execution of marketing initiatives across various channels, optimizing for quality conversions and customer engagement. Your role will involve managing relationships with external partners and internal collaborators to ensure that marketing campaigns are executed effectively and efficiently. You will analyze data to measure the success of marketing efforts, using insights to refine strategies and improve customer experiences. You will work closely with the Marketing Director to align growth strategies with overall business objectives, contributing to the long-term profitability of HelloFresh’s premium meal kit offerings. Your ability to blend innovative thinking with analytical rigor will be crucial in identifying new opportunities for growth and enhancing customer satisfaction.

What we offer

At HelloFresh, we are committed to making healthy eating accessible for everyone. You will be part of a dynamic team that values collaboration and creativity. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will have the chance to make a significant impact on our business and the health and wellness of our customers. Join us in our mission to provide the best meal kit solutions and help shape the future of healthy eating.