At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
As the Manager, Global Lifecycle Marketing, you will be responsible for implementing and optimizing a comprehensive approach for customer lifecycle measurement and management, with the ultimate goal of driving long-term profitability. You will support customer-centric projects that provide crucial guidance for growth marketing teams to optimize the customer journey.
ABOUT YOU
You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on rallying multiple teams to do what is right for the customer. You thrive in a rapidly evolving, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique and impactful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.
As a Manager, Global Lifecycle Marketing, you will...
- Collaborate with analytics, BI, data science, and finance teams to to optimize lifecycle measurement, with the aim of increasing Lifetime Value and profitability
- Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior
- Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention
- Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement
- Drive efficiencies across marketing functions by streamlining processes and implementing best practices
- Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies
- Identify potential gaps in the customer lifecycle, working with teams to recommend data-driven solutions
- Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle
- Support the planning and prioritization of initiatives with cross-functional stakeholders like marketing operations, growth marketers, and product managers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.- Bachelor's degree in Marketing, Business, Economics, or a related field of study
- 3+ years in marketing, with experience in customer lifecycle management, data analytics, and cross-functional collaboration
- Experience in developing and implementing customer-centric processes to improve satisfaction and drive value
- Experience in data-driven decision-making and performance measurement
- Business fluency in English- Effective communication and interpersonal skills, with the ability to effectively present information to diverse stakeholders
- Understanding of customer behavior, segmentation, and personalization strategies
- Familiarity with defining and applying customer lifetime value measurement frameworks
- Ability to flex between big-picture decisions and granular tactical execution
- Collaborative skills with ability to build consensus across teams
- Experience working with teams across the organization to influence business results
- Understanding of customer segmentation, personalization, and content strategies
- Experience in digital content and/or media companies
- Specialization in analytics
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (
https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
