Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Canada
Directive Consulting is seeking a Digital Marketing Manager to drive performance marketing for B2B clients. You'll leverage your expertise in SEO, paid media, and conversion rate optimization to exceed client targets. This role requires a strong background in data-driven marketing strategies.
You have a proven track record in digital marketing, particularly within the B2B sector, and possess a deep understanding of performance metrics that drive success. With your expertise in SEO, paid media, and conversion rate optimization, you excel at crafting data-driven strategies that yield measurable results. You thrive in a collaborative environment, interfacing directly with clients to pitch innovative marketing strategies and ensure their success. Your T-shaped marketing skills allow you to adapt and excel across various channels, making you a versatile asset to any team.
You are passionate about staying ahead of industry trends and continuously seek to enhance your skills and knowledge. Your ability to analyze data and derive actionable insights sets you apart, enabling you to optimize campaigns effectively. You are not just a marketer; you are a strategist who understands the nuances of the SaaS marketplace and can tailor your approach to meet diverse client needs. You revel in owning the success of your client portfolio, ensuring that every campaign exceeds expectations.
Experience with marketing automation tools and CRM systems is a plus, as is familiarity with A/B testing methodologies. You may also have a background in content marketing, which complements your SEO skills and enhances your ability to drive traffic and engagement.
In this role, you will manage a portfolio of no more than seven accounts, directly overseeing their performance marketing strategies. You will be responsible for executing campaigns that align with client goals, utilizing your expertise in SEO, paid media, and conversion rate optimization to drive results. Your role will involve interfacing with clients regularly, pitching strategies, and ensuring that their expectations are not only met but exceeded.
You will collaborate with cross-functional teams to develop comprehensive digital marketing strategies that leverage various channels. Your analytical skills will be crucial as you monitor campaign performance, analyze data, and make informed decisions to optimize results. You will also be expected to stay updated on industry trends and best practices, continuously seeking opportunities to enhance your skills and the services offered to clients.
Directive Consulting values a people-first culture, fostering diversity and inclusion within the digital marketing landscape. As part of our team, you will have the opportunity to work in a supportive environment that encourages professional growth and development. We offer competitive compensation and the chance to make a significant impact in the B2B marketing space. Join us as we continue to innovate and drive success for our clients.
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