Senior User Researcher, WPP Open

Who you are

You have extensive experience in user research, ideally with a focus on digital products and platforms. Your background includes a strong understanding of user-centered design principles and methodologies, enabling you to capture deep insights into user behaviors, needs, and pain points. You are skilled at co-creating research practices that influence product direction and drive behavioral change. Your ability to communicate findings effectively to cross-functional teams is essential, as you will be collaborating closely with product managers, designers, and engineers to ensure the platform meets user needs.

Desirable

Experience with GenAI or AI-powered platforms is a plus, as is familiarity with data analysis tools that can help you interpret user research findings. You are comfortable working in a fast-paced environment and can adapt your research strategies based on project requirements. A passion for creativity and innovation in user experience design will set you apart in this role.

What you'll do

As a Senior User Researcher at WPP, you will play a central role in shaping the user experience of our global GenAI-powered marketing platform. You will lead user research initiatives, employing various methodologies to gather insights that inform product development. Your work will involve conducting user interviews, surveys, and usability testing to understand user needs and behaviors. You will analyze qualitative and quantitative data to identify trends and make recommendations that enhance the user experience.

You will collaborate with product managers and designers to translate research findings into actionable insights, ensuring that the platform is user-friendly and meets the needs of its diverse user base. Your role will also involve mentoring junior researchers and helping to establish best practices within the user research team. You will be instrumental in scaling our user research practice, capturing insights that drive product innovation and improve user satisfaction.

What we offer

WPP offers a dynamic work environment where creativity and innovation are at the forefront. You will be part of a global network of talented professionals dedicated to transforming the marketing landscape. We provide opportunities for continuous learning and professional development, ensuring that you can grow your skills and advance your career. Our commitment to fostering a culture of belonging means that you will work in an inclusive environment where diverse perspectives are valued. Join us in shaping the future of marketing through user-centered design and research.